9
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; Apparatus for recording, transmission or reproduction of sound or images; Magnetic data carriers, recording discs; Compact discs, DVDs and other digital recording media; Mechanisms for coin-operated apparatus; Cash registers, calculating machines, data processing equipment, computers; Computer software, In particular software for the development of brands; Computer programs; Data processing programs; Electronic data carriers; Machine readable data carriers; Optical data carriers; Data carriers provided with computer programs; Electronic publications, downloadable; Apps, namely applications for smartphones, tablet PCs, e-readers and other mobile or stationary IT apparatus (downloadable)
16
Paper, cardboard and goods made from these materials, not included in other classes; Printed matter; Bookbinding material; Photographs; Stationery; Adhesives for stationery or household purposes; Artists' materials; Paint brushes; Typewriters and office requisites (except furniture); Instructional and teaching material (except apparatus); Plastic materials for packaging (not included in other classes); Printers' type; Printing blocks; Printed publications; Booklets; Books; Flyers; Handbooks [manuals]; Calendars; Catalogues; Placards of paper or cardboard; Posters; Postcards; Prospectuses; Newsletters; Signboards of paper or cardboard; Drawings; Periodicals; Magazines [periodicals]; Newspapers; Including all the aforesaid goods being advertising materials
35
Advertising; Business management; Business administration; Office functions; Advertising agencies, In particular television, radio, cinema, print advertising, and advertising on the Internet and mobile services; Writing and publication of publicity texts, in particular for electronic media, print media and sales packaging; Planning, development, creation and monitoring of advertising, brand and sales concepts and strategies for media of all kinds, including digital; Marketing planning and organizational services; Preparation of advertisements; Marketing services, In particular development of marketing concepts; Brand creation services (advertising and promotion); Developing brand concepts for attracting customers and customer care; Brand positioning services; Market research, In particular marketing research; Market analysis for marketing purposes, for establishing consumer desires and product and brand requirements relating thereto; Dissemination of advertisements; Updating of advertising material; Sales promotion for others; Business consultancy, in particular determining strategic business fields and consultancy for businesses relating to market positioning; Brand consultancy services; Business consultancy with regard to the development and management of trademarks; Consultancy relating to advertising; Company presentations, Goods and Brands on the Internet and Other media; Public relations services; Organisational project management in the fields of computing and mobile communications; Maintenance of data in computer databases; Collating and systematic ordering of data in a computer database; On line advertising on a computer network; Outdoor advertising; Advertising by mail order; Organisation and arranging of advertising events; Direct marketing; Data search in computer files for others; Merchandising; Exhibitions for commercial or advertising purposes; Sponsoring in the form of advertising; Arranging of advertising time on communications and telecommunications media; Arranging for advertising space; Arranging of advertising and promotion contracts for third parties; Goods and services presentations; Digital data processing; Production of publicity films and radio advertising; Distribution of products for advertising purposes; Dissemination of advertising matter
38
Telecommunications; Providing access to information on the Internet; Gathering, supplying and transmitting of messages of all kinds; Information transmission and transfer via databases and digital data networks; Mobile telecommunications services; Telecommunications consultancy, In particular for mobile telecommunications; Electronic bulletin board services [telecommunications services]; Providing user access to global computer networks; Providing telecommunications connections to a global computer network; News agencies; Telecommunications routing and junction services; Message sending; Computer aided transmission of messages and images; Electronic mail; Teleconferencing services; Rental of telecommunication equipment; Rental of access time to global computer networks; Providing access to databases; Rental of access time to global computer networks
41
Education; Providing of training; Entertainment; Organisation and conducting of workshops, and coaching, in particular for the development of brands using psychological and sociological aspects of marketing; Videotape film production; Creating recorded sound, image, sound/image and data carriers, for others; Publication of books, periodicals, catalogues, prospectuses and other printed matter, including in electronic form and on the Internet; Providing electronic publications (not downloadable); Digital image services (photo editing); Electronic desktop publishing; Digital image processing; Editing websites, namely editing texts and presentations for publication on the Internet; Photography; Organisation and conducting of events for cultural and/or sporting purposes
42
Creating social science analyses, in particular relating to consumer aspirations and corresponding product and brand requirements; Scientific testing services; Research and development for others, and technical investigations and research in databases and on the Internet; Social science consultancy; Graphic design; Graphic design; Industrial design; Brand design services; Packaging design and Styling, In particular for consumer goods; Design of products, logos and packaging; Computer software (updating of-); Software design services; Design of software; Preparation of data processing programmes; Design and creating web sites for others; Consultancy in the field of computers; Hard- and software consultancy; Consultancy in the field of computers; Implementation of computer programs on networks; Management of data on servers