35
Advertising; Business advisory services relating to product development; Business consultancy in the fields of product and industry design, presentation of goods and services and in matters relating to advertising and product launching; Market research and providing market analysis, Marketing; Planning and creating advertising and sales concepts for sales promotion; Presentation of goods and services; Presenting companies in the media, In particular on computer networks and On the Internet; Layout services for advertising purposes; Organization of exhibitions for commercial or advertising purposes
41
Image processing; Photography, photographic design for others and consultancy on matters relating to photography; Conducting workshops, In particular idea workshops, creative workshops, innovation workshops in relation to product development and product design; Layout services, other than for advertising purposes; Publication of printed matter (other than for advertising purposes); Writing and publication of texts (except publicity texts); Desktop publishing (design of publications supported by computers); Production of animation; Composing noises, sounds and music for others (sound design)
42
Product and industrial design, styling (industrial design), professional consultancy in the field of product and industrial design (design strategies); Product development for others, design modelling, creating concept models (design prototypes) for testing aesthetic, ergonomic or functional features and for assessing the user-friendliness and convenience of new products and the user interfaces of technical devices and apparatus; User interface design (user experience design, interaction design, design of user interfaces for technical devices and apparatus), interaction design for the user interfaces of machines, technical installations, control stations, consumer goods, entertainment apparatus, household appliances, telecommunications apparatus and medical technology and interaction design for the user interfaces of technical apparatus and devices in automobiles and other vehicles for locomotion by land, air or water, technical devices for the remote control of processes and networking between individuals and systems, technical devices for automation and robotics, interaction design for software interfaces of operating systems for stationary and mobile computer systems (PCs, notebooks, tablets, smart pads, mobile telephones), and for apps and program interfaces on computers or on the Internet; Consultancy relating to man-machine interfaces for computer software and hardware and for the user interfaces of technical devices and apparatus (user interface design), in particular consultancy regarding the conceptual design of interaction concepts and graphical interfaces, analysing operation processes, managing user discussions, carrying out product and system analysis, carrying out expert discussions and expert consultations, creating templates for the programming of interfaces and archiving systems for components of the programming of interfaces, creating flow concepts and flow charts and drawing up interaction concepts relating to user or software interfaces of technical devices and apparatus, drawing up interaction concepts with speech, gestures, haptics, light signals, effects, film sequences, noise, sounds, touch, creating concepts and assemblies for display systems, drawing up interaction systems in three-dimensional virtual space or with aids including spectacles, brainwaves or projections, creating concepts and designs for haptic user, input and control elements, symbol design, illustrations, typography and layout of text, graphics and images on user or software interfaces, corporate design for interactive control systems, creating style guides and colour systems, creating prototypes, carrying out technical user tests and tests to determine the convenience (usability tests) of user or software interfaces of technical devices and apparatus, expert reports in relation to the convenience and user-friendliness and in relation to the practicability of the user or software interfaces of technical devices and apparatus; Design engineering and Technical design project management, Construction drafting and Technical consultation services; Graphic design services, Consultancy relating to the design of advertisements, prospectuses, catalogues and other publicity material; Design of graphics and corporate colours for corporate identity, Consultancy relating to the design of business marks and relating to the design of trade fair stands; Image processing in the context of design; Design with regard to packaging; Computer software and hardware design and development; Animation and special effect design for others, design of computer symbols