Word mark

Franklin Covey Co.
European Community Trademark, no. 002630523, Word mark


On 26. 3. 2002 the community trademark application no. 002630523 was filed for WHAT MATTERS MOST (Word mark) by Franklin Covey Co. before the OAMI.The goods and services in respect of which registration of the trademark was sought are in classes 9, 16 and 41. The current status of the trademark is registration expired.

Status is 'Registration expired'
The Community Trade Mark has not been renewed by the trademark owner and has therefore expired.

Registered12. 3. 2004
Expiry date26. 3. 2012
Nice classes9, 16, 41


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Franklin Covey Co.
2200 West Parkway Boulevard
84119 Salt Lake City,


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Carnegieplein 5
2517 KJ The Hague


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Nice classes

9  Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus, electronic media, namely, pre-recorded audio and video cassettes, tapes, CD-ROM and magnetic discs, computer programs, and computer software all in the field of leadership, management, education, sales, communication, corporate and personal assessment and measurement and personal development.

16  Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic material for packaging (not included in other classes); playing cards; printers' type; printing blocks, publications, namely, books, manuals, guides, periodicals, posters, pamphlets, organizers, time planning sheets, calendars, page finders, notebooks, and binders.

41  Education; providing of training; entertainment; sporting and cultural activities, education services, namely, conducting seminars, workshops, lectures and classes in the field of leadership, sales, management, communications, education, corporate and personal assessment and measurement and personal development.


Records history

18.1.2017 The current state is Registration expired
Current state
28.1.2013 Trade mark expired
D.1 Renewal of a mark
26.3.2012 Expiry
Expiry date of the trademark 002630523 WHAT MATTERS MOST
18.3.2011 Published
Representative - Change of name and professional address
13.8.2007 Published
Representative - Change of name and professional address
12.3.2004 Registration
Registration of the trademark 002630523 WHAT MATTERS MOST
26.3.2002 Application
Application of the trademark 002630523 WHAT MATTERS MOST

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