35 Advertising, in particular radio, television, cinema, print, videotext, computer, teletext, Internet and Intranet advertising, and advertising via multimedia information and communications systems; advertising marketing, in particular in the aforesaid media and via the aforesaid media; distribution of goods for advertising purposes; planning and rental of advertising space and advertising facilities on media of all types; arranging of advertising and advertising consultancy, in particular planning, implementing, linking and publication of advertising on all media for public and private users; sales promotion; marketing, sales planning, market research, market analysis, opinion polling, advertising research; business advice; organization consultancy; arranging and concluding commercial transactions for others; arranging contracts for the buying and selling of goods; production, reproduction, showing and rental of publicity films, television, radio, teletext and videotext programmes or broadcasts containing advertising, including associated games show broadcasts; recording, processing and storage of fees data; advertising management; arranging contracts with regard to the acquisition of advertising space and advertising facilities on media of all types; recording, storing and processing of information, including sound, images and data; teleshopping.
38 Telecommunications; transmitting of film, television, radio, teletext and videotext programmes or broadcasts; operation of networks for the transfer of messages, images, text, speech and data; providing press information and information other than for advertising purposes; sound, image and data transmission, including by cable, satellite, and by videotext, computer, computer network, telephone and ISDN lines and any other transmission media; reproduction of information, including sound, images and data; transmission of fees data; database services, namely news agencies.
41 Education, providing of training, entertainment, sporting and cultural activities; publication of printed matter, in particular prospectuses, catalogues, books, newspapers and periodicals and associated electronic media (including CD-ROMs and CD-Is); arranging and conducting of exhibitions, readings, podium discussions, shows, quizzes, concerts and other musical, theatre and entertainment events, arranging of competitions in the field of entertainment and sports, and of cultural events, including for recorded programmes or live broadcasts on radio or television; production, reproduction, showing and rental of films, television, radio, teletext and videotext programmes or broadcasts containing advertising, including associated games show broadcasts; production and reproduction of data, speech, text, sound and image recordings on video and/or audio cassettes, tapes and discs (including CD-ROMs and CDIs) ; rental and showing of video and/or audio cassettes, tapes and discs (including CD ROMs and CDIs).
42 Issuing, negotiating, rental and other exploitation of rights to software, films, television and video productions and other image and sound programmes (including teletext and videotext), included in class 42; management and exploitation of copyright and industrial property rights for others, in particular in the field of merchandising; database services, namely the gathering, processing, analysis, archiving and supplying of data and the processing, analysis and archiving of messages; editor's services; technical and engineering services, in particular in the fields of multimedia, digital and/or interactive television and pay-TV, teletext and videotext; technical consultancy in the aforesaid fields; development of hardware and software; development of electronic television programme guides; arranging commercial transactions for rights to the broadcasting of events on television,.including. sporting events.