9 Recorded data carriers in the field of electronic media, in particular CDs, videodisks, DVDs, CD-ROMs, CD-Is, diskettes, video and computer games, screensavers; encoded telephone cards, encoded identity cards; database programs; exposed films; magnetic data carriers, in particular recorded video cassettes, recording discs and recorded cassettes.
16 Printed matter and published materials of all kinds, in particular books, newspapers, periodicals, calendars, posters, postcards and greeting cards, programmes, pamphlets, playing cards, instructional and teaching material (except apparatus); photographs (prints and originals); posters; writing implements, in particular ballpoint pens and pencils; transfers (decalcomanias), rub-down transfers, paper and PVC stickers.
35 Advertising; advertising agency services; sale, rental and organising of advertising space and advertising matter, in particular on the Internet and other new media; marketing; business, organisation and professional business consultancy; consultancy with regard to the use of advertising, including via new media and the Internet; organisational project planning and organisational project management for advertising; arranging and conducting of trade fairs, exhibitions, congresses, seminars and business events for advertising purposes, for others; consultancy with regard to the arranging and conducting of such trade fairs, exhibitions, congresses, seminars and events; franchising, namely providing of commercial and organisational know-how for a fee for the marketing of goods and/or services; distribution of advertising materials of all kinds; leasing access time to a computer database.
41 Publishing, in particular publication of periodicals, newspapers, magazines, periodicals, books, calendars, prospectuses and pamphlets of all kinds, including electronic publication via data carriers and via the Internet; operating of, and services of a magazine archive, namely collating of texts and rental of texts; arranging concerts, theatre and entertainment events, conferences, conventions, seminars, courses, symposiums, exhibitions for cultural, educational or entertainment purposes; organization of sports competitions; educational services.
42 Management and exploitation of intellectual property and copyright, in particular licensing, granting of user rights to printed works, works of music, photographs, and to other sound, image, image/sound and multimedia productions; development and design of digital sound, image and multimedia carriers; providing and maintaining data on an Internet homepage, in particular with prepared content for enhancing an Internet presence and facilitating electronic commerce; leasing access time to a computer database; creation, development, further development, maintenance and installation of software; exploitation of intellectual property.