9 Scientific, nautical, surveying, electric and electronic, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments (included in class 9); apparatus for recording or reproduction of sound, images or data of all kinds; sound, image and data carriers of all kinds, in particular audio tapes, cassettes, compact discs, recording discs, DAT tapes, video tapes, diskettes, CD-ROMs, CD-Is, data carriers, DVDs; all the aforesaid goods in recorded and unrecorded form, including for telecommunications, network and voice data applications; calculating machines, data-processing equipment and computers; optical apparatus and instruments, included in class 9, in particular spectacles, glasses and spectacle frames; electronic 3-D spectacles; computer software (included in class 9); multimedia apparatus; apparatus for interactive television, decoders, smartcards.
35 Advertising and marketing; market research, market analysis; business and organization consultancy; arranging and concluding commercial transactions, for others, in particular on and via radio, television, cinema, print, videotext, teletext and the Internet; opinion polling; advertising research; distribution of goods for advertising purposes; advertising; advertising marketing, in particular in the aforesaid media and via the aforesaid media; publication of advertising prospectuses; production of promotional films; rental of advertising films; operating a teleshopping channel; telephone order placement for teleshopping; presenting and communicating of information stored on databases, in particular including communication by means of interactive computer systems, including purchase offers and offers concerning the leasing of goods; consumer consultancy and information (included in class 35), statistical information; cost price analysis; price ascertaining; business information agencies; purchase optimisation, namely collective ordering, establishing and negotiating of price reductions; product research, namely establishing various offers for a requested product, including in the private market, and for collector's items and second-hand goods; auctioneering, in particular on the Internet; online auctioneering on the Internet, in particular in the form of sales events; arranging contracts for the buying and selling of goods, for others, handling the buying and selling of goods, for others, for a fee, in particular factoring; setting up, managing and analysis of registers of products and services being auctioned; marketing and advertising, in particular the creating, updating and rental of advertising space; advertising, in particular radio, television, cinema, print, videotext, Internet and teletext advertising; advertising for sales activities, for others; planning of presentations and other information offers for advertising purposes, information purposes, sales purposes and for communications with customers and interested parties and in particular for publication on the Internet, on other data networks, in online services, and by means of multimedia technologies; realisation of presentations and other information offers for advertising purposes, information purposes, sales purposes and for communication with customers and interested parties, and in particular for publication on the Internet, on other data networks, in online services, and by means of multimedia technologies, in particular the creation of homepages for others, network page design; webposting; web-hosting; marketing for others on digital networks in the form of webvertising; employment agencies.
36 Insurance, in particular insurance brokerage; financial affairs; monetary affairs, including issuing of membership cards with a credit and payment facility; capital investment brokerage; real-estate affairs.
38 Telecommunications, in particular electronic information and communication services with data-processing support for general and closed groups of users; sound, image and data transmission by cable, satellite, computer, computer network, in particular by email, telephone and ISDN lines and any other transmission media; broadcasting of film, television, radio, VTX, videotext, teletext and Internet programmes or transmissions; transmission and forwarding of radio and television programmes, including by wire, cable, satellite communications, videotext, internet and similar technical installations; presenting and communicating of information stored on data bases, in particular including communication by means of interactive computer systems; gathering and delivering news and general information; press and television communications services, telephone and/or computerised order placement for teleshopping; providing information offers for accessing on the Internet, other data networks and online services.
41 Education, providing of training, entertainment, sporting and cultural activities; radio, television and Internet entertainment; publication of printed matter and associated electronic media, in particular prospectuses, catalogues, books, newspapers and periodicals, publication of text, graphics, image and sound data which can be transmitted electronically and which is accessible via data networks; development, design and production of film, television, radio, VTX, videotext, teletext and Internet programmes or broadcasts, in particular television and radio broadcasts for cultural, educational and entertainment purposes, and of news broadcasts; organisation and presentation of shows, quizzes, interviews, theatrical, sporting and musical events and organisation of competitions, in particular on the Internet, including the aforesaid services for recorded programmes or live broadcasts on television, radio or the Internet; production of television, radio and Internet advertising broadcasts, including associated games show broadcasts; production and reproduction of films and sound and image recordings, including the aforesaid services on video and/or audio cassettes, tapes and discs; development and production of television formats, television contents, including presenter services, television broadcasts, television series, television shows and television games shows and the preproduction thereof, namely screenplays and the basic design elements thereof, in particular including titles, logos, show concepts, ideas for games, stage scenery, show sequences, questioning techniques.
42 Efficiency experts; drawing up and examining business start-up plans; creating and collating data, texts, images and graphics, for others; arranging and allocating of user passwords for users of various communication networks; management and exploitation of copyright and industrial property rights for others; arranging, exploitation and management of television broadcasting rights, in particular rights to the broadcasting of events on television, including for example sporting events; arranging, exploitation and management of rights to press articles and radio, television and film items to be used in sound and image carriers; arranging, exploitation and management of rights to articles in newspapers and periodicals; editor's services; advertising management, awarding, arranging and other exploitation of broadcasting, further broadcasting, audiovisual, mechanical and other user rights for radio and television broadcasts and other sound and image productions; arranging, management and awarding of contracts for television formats, television contents, including presenter services, television broadcasts, television series, television shows and television games shows and the preproduction thereof, namely screenplays and the basic design elements thereof, in particular including titles, logos, show concepts, ideas for games, stage scenery, show sequences, questioning techniques; exploitation of film and television ancillary rights in the field of merchandising; operating a subscriber television service, in particular in the form of pay-TV and video-on-demand; computer services, namely providing access to a directory on the World Wide Web, websites, news groups and other sources organised and indexed into easily accessible specialist fields; computer dating services, namely providing information and arranging contacts between Internet providers and users, in particular dating agencies; electronic mail services; establishing and operating Internet portals; analysis and expert assessment of products and services; providing and maintenance of an opinion platform for the exchange of assessments of products and services by private persons and experts, including editorial departments or consumer organisations.