9 Optical data media, namely recordable or writeable CDs and digital video discs; recorded CDs, CD-ROMs and optical discs, CD recording apparatus, recording apparatus for digital video discs, integrated circuits; visually and/or machine readable data carriers, in particular credit cards and cheque cards containing machine readable identification data and/or information, in particular magnetic cards and chip cards (smart cards), all the aforesaid data carriers preferably with integrated payment and/or telecommunications functions; data reading apparatus for reading the aforesaid data media; data-processing equipment and computers.
25 Clothing, footwear, headgear.
28 Games and playthings.
35 Advertising, merchandising (sales promotion); business organisation consultancy with regard to the providing and awarding of inspection seals and/or quality seals and/or similar certification; business organisation consultancy with regard to customer loyalty systems, in particular in the field of bonus and reward schemes; planning, coordination and promotion of customer loyalty systems, in particular bonus and reward schemes; database management, in particular the storage and processing of information and/or individual customer data relevant to more than one sector.
36 Issuing data carriers in particular credit cards and cheque cards containing machine-readable identification data and/or information, in particular magnetic cards and chip cards (smart cards), included in class 36; issuing data carriers, for entering bonus or reward transactions (included in class 36); services in the field of financial affairs, payment transactions, electronic banking.
39 Organisation, booking and arrangement of travel, tours, tourist services and sightseeing; travel agency services, travel guides, travel reservation; vehicle rental and leasing services; rental of vehicle accessories, in particular roof racks, children's safety seats, vehicle trailers; car rental, transport of persons and goods by vehicle, including by automobile and lorry, and by rail, sea and air.
41 Services in the field of education, the providing of training and entertainment; publication of books, newspapers and periodicals in printed and electronic form.
42 Design of databases; distribution of data reading apparatus for the aforesaid data carriers; technical business consultancy for customer loyalty systems, in particular in the field of bonus and reward schemes; consultancy in the field of computer hardware and software, computer software design, computer programming, installation, updating, maintenance and uninstalling of computer software, rental of computer software, leasing of access time to a computer database, computer rental, establishing and administration of computer networks, and of interfaces therefor, for remote data transmission (including for example the Internet, Intranets and e-mail); issuing licences and exploitation of industrial property rights and user rights.