35 Advertising; advertising services of all types, in particular the devising of concepts, the conducting of advertising services and the devising and developing of individual advertising tools, e .g. graphics, posters, web designs, all kinds of advertising tools for the Internet, e.g. logos, banner advertising, images, photographs, creating and processing photographs, soundtracks, processing of all types of music, advertising through all media, i.e. print media, television, cinema, radio, Internet, in all areas for on-line services as well as mobile phones, and in any form of advertising, e.g. sms advertising, image, sound and graphics advertising on mobile phones; consultancy and design work for individual advertising tools and the devising of concepts for the analysis and consultancy in the field of advertising and the devising of concepts and conducting of work in the field of advertising and the devising and conducting of merchandising actions; sale of telecommunications equipment of all types, in particular mobile phones and all other telecommunications equipment; marketing of any other type of product resulting from the recording and creation of productions in the field of entertainment; any type of consultancy on the creation of concepts and the conducting of marketing campaigns for merchandising products and merchandising services.
38 Telecommunications; all types of telecommunications services, in particular mobile phone services of any type such as telecommunications services, the transfer of images, sound, music and any other type of telecommunications services whether via a fixed network, satellite or any other means of transmission; any type of consultancy service with regard to the devising of telecommunications concepts, in particular also telecommunications systems in the business to business sector, the business to consumer sector, and the consumer to consumer sector, in particular the connection of telecommunications services with Internet services; the devising of computer software for all types of telecommunications services; network solutions of all types, in particular network security solutions (firewalls); fax polling.
41 All types of services related to the devising of concepts and conducting entertainment transmissions, in particular for the production of film and/or television productions, cinema productions, radio and/or television productions, productions of any type that can be shown on the Internet, e.g. on-demand and live services; any type of television transmission which can be called up as an on-demand service either after a delay or at short notice or which can be called up in any other way or which can be transmitted live; Internet entertainment series, Internet television and/or music productions; music and film productions which can be shown on the Internet as entertainment, whereby entertainment also includes cultural, sports or games shows and any other type of live or on-demand attractions, and entertainment in the form of attractions located at one fixed point, e.g. specific entertainment areas, television stations, film studios and any other attractions outside fixed operating areas, be they mobile or located in a permanent site; entertainment programmes with images and/or sound items which can be transmitted via mobile phones by any technical means, e.g. text items, and/or image items and/or sound items or a combination of word, sound and image items; any type of entertainment format for entertainment transmissions such as television series, live events on the television and/or the Internet, e.g. transmission via webcams and/or television cameras whether the type of transmission is via cable, satellite, electronic waves or is wireless; artistic performances, e.g. exhibitions, museum presentations, previews; concert events of all types for all types of music, including live and/or demand services and/or live transmissions via all media, e.g. television, radio, Internet, mobile phone and any other type of telephony; marketing of any other type of product resulting from the recording and creation of productions in the field of entertainment; any type of consultancy on the creation of concepts and the conducting of marketing campaigns for merchandising products and merchandising services.
42 The devising of computer software for all types of telecommunications services; all types of exploitation of rights to products from the entertainments industry, including television productions, Internet productions, sporting or cultural events, musical events, theatre events, opera events, dance events; exploitation of merchandising rights and of any other rights resulting from the recording and creation of productions in the field of entertainment.