9 Optical data media, namely recordable or writeable CDs and digital video discs; recorded CDs, CD-ROMs and optical discs, CD recording apparatus, recording apparatus for digital video discs, integrated circuits; visually and/or machine-readable data carriers containing identification data and/or information, in particular magnetic cards and chip cards (smart cards), all the aforesaid data carriers mainly with integrated payment and/or telecommunications functions; data reading apparatus for reading the aforesaid data media; data-processing equipment and computers.
35 Advertising, merchandising (sales promotion); business organisation consultancy for customer loyalty systems, in particular in the field of bonus and reward schemes.
36 Issuing data carriers, in particular credit cards and cheque cards containing machine-readable identification data and/or information, in particular magnetic cards and chip cards (smart cards), included in class 36; issuing data carriers for entering bonus and reward transactions (included in class 36); services in the field of payment transactions within the scope of bonus and reward transactions (included in class 36).
39 Organising, booking and arrangement of travel, tours, tourist services and sightseeing; travel agencies, travel guides, escorting of travellers, travel reservation; vehicle rental and leasing services; rental of vehicle accessories, in particular roof racks, children's safety seats, vehicle trailers; car rental; transport of persons and goods by road, including by automobile and lorry, by rail, sea and air.
42 Design of databases, database management, in particular the storage, processing, analysis and providing of content and/or individual customer data from all business sectors; planning, coordination and promotion of customer loyalty systems, in particular bonus and reward schemes; distribution of data reading apparatus for the aforesaid data carriers; technical business consultancy for customer loyalty systems, in particular in the field of bonus and reward schemes, computer hardware and software consultancy services, design of computer software, computer programming, installation, updating, maintenance and uninstalling of computer software, rental of computer software, rental of access time to databases, computer rental, administration of computer networks and their interfaces for remote data transmission (e.g. Internet, Intranet, e-mail etc.); issuing licences and exploitation of industrial property rights and user rights.