9 Hardware and software.
35 Advertising agencies, planning and creating of advertising and marketing strategies, media planning and marketing studies, marketing and advertising in connection with multimedia productions, in particular the design and implementation of company presentations via multimedia systems of all types, including the Internet, CD-ROMs, point-of-sale terminals and large-screen display systems; call centres, namely handling of contracts relating to the purchase and sale of goods (order acceptance and placement) and consultancy by call centres in relation thereto; market research; business consultancy, in particular structural business consultancy, preferably using new media.
38 Services in the field of online media, including on the Internet or intranets, namely operating networks for electronic trading and sales (so-called e-commerce), operating an information, complaints or emergency hotline, the aforesaid services via telecommunications, in particular in connection with telephone marketing or online connections; services in the field of telecommunications, namely provision of voice request systems (so-called audiotext systems) and fax request systems (so-called fax polling or fax-on-demand), used for accessing documents and documentation or information, bulk fax transmission; providing of service numbers, preferably in conjunction with Internet connections; online television, video and/or audio transmissions, in particular operating an Internet television channel (so-called webcasting).
41 Publication of documents and documentation in connection with the aforesaid services, including in the form of electronic media.
42 Services in the field of online media, including on the Internet or intranets, namely design, development and programming for Internet pages (so-called Internet sites or homepages), in particular for advertising purposes, operating databases and software for electronic trading and sales (so-called e-commerce); success monitoring by means of quantitative and qualitative evaluation of data obtained by accessing online visitors to an Internet site (so-called webtracking), construction of closed user groups on the Internet and updating of the aforesaid exclusively accessible data and information; software design, in particular for the Internet; design of fax pages; technical business consultancy, preferably using new media; publication of documents and documentation in connection with the aforesaid services, including in the form of electronic media; configuration of electronic data processing networks.