9 Cinematographic apparatus; apparatus for recording, transmission, processing or reproduction of sound, images and/or data; entertainment apparatus for use with a television receiver; mechanical, magnetic, optical and optoelectronic recording carriers; machine-readable recording carriers (for example CD-videos, CD-ROMs, CD-Is, DVDs); computers; computer programs; networks consisting of computer hardware, software and firmware; computer peripheral devices; games/toys adapted for use with televisions or computer monitors (for example video games and computer games); accessories for computer games and video games; apparatus for connecting and controlling interactive TV, pay-TV and video-on-demand; credit cards, including encoded magnetic cards containing a chip.
28 Games and playthings in the form of computer games not adapted for use with televisions or computer monitors; games and playthings (including electronic).
35 Advertising; interactive virtual auctions for all kinds of goods, via electronic networks.
36 Credit card systems, namely credit and debit card services; issuing of credit cards which can also be used to withdraw money from automatic cash dispensers; cash payment services; issuing of identity cards for payment of goods and services (debit cards).
38 Telecommunications; cable and wireless electronic transmission of information including text, images, video, sound, speech, computer software and other data and documents, for example via electronic networks, the Internet and mobile radio telephones; communications, for example e-mail, via electronic networks, the Internet and mobile radio telephones; providing/making available access to computer networks; broadcasting of radio and television programmes (including interactive) via cable and wireless networks; provision and rental of telecommunications equipment, in particular for radio and television; operating a teleshopping channel; broadcasting pay-TV and video-on-demand, including in the form of a digital platform for others.
41 Entertainment; sporting and cultural activities; film and television production; online information services; publication of printed matter and corresponding electronic media (for example CD-videos, CD-ROMs, CD-Is and DVDs); publication of periodicals and advertising on the Internet; production and reproduction of data, speech, text, sound recordings and image recordings on video and/or audio cassettes, tapes and discs (including CD-videos, CD-ROMs, CD-Is and DVDs) and of video games and computer games.
42 Exploitation of films and television productions; leasing of access time to and operating networks for the recording, transmission, storage, processing and reproduction of text, images, video, sound, speech, software and other data and documents; database services, namely the leasing of access time to and operating of databases, as well as the collecting, processing, archiving, analysing, updating and supplying of data; rental of data processing equipment and computers; software development, in particular in the fields of multimedia, interactive television, pay-TV, video games and computer games; technical consultancy in the field of multimedia, interactive television and pay-TV; consultancy via electronic networks, for example the Internet.