9 Sound, image and data carriers of all types, in particular sound tapes, cassettes, CDs, recording discs, DAT tapes (digital audio tapes), video tapes, floppy disks, CD ROMs, all the aforesaid goods recorded or unrecorded; apparatus for recording, transmission and reproduction of sound, images and data of all types; electronic 3-D spectacles; multimedia equipment; apparatus for interactive television, decoders, smartcards.
16 Printed matter; stationery; instructional and teaching material (except apparatus).
25 Articles of clothing and headgear.
28 Computer games.
35 Marketing, market research, market analysis, opinion polling; sales planning; advertising research; advertising, including advertising in the form of sponsorship, in particular radio, television, cinema, print, videotext and teletext advertising; advertising marketing, in particular in the aforesaid media and via the aforesaid media; distribution of goods for advertising purposes; advertising; business and organization consultancy; arranging and concluding commercial transactions for others; arranging contracts for the buying and selling of goods.
38 Telecommunications, in particular electronic information and communication services with data-processing support for general and closed groups of users; sound, image and data transmission by cable, satellite, computer, computer networks, telephone and ISDN lines and any other transmission media; broadcasting of film, television, radio, VTX, videotext, teletext programmes or transmissions; transmission and forwarding of radio and television programmes, including by wire, cable, satellite communications, videotex, internet and similar technical installations; supplying and communicating information stored in databases, in particular including by means of interactive computer systems; gathering and delivering news and general information; television communications services, telephone and/or computerised order placement for teleshopping.
41 Education; training; entertainment; sporting and cultural activities; television and radio entertainment; rental of films, in particular rental of advertising films; publication and edition of printed matter, especially pamphlets, catalogues, books, newspapers and magazines; development, design and production of film, television, radio, VTX, videotext and teletext programmes or broadcasts, in particular television and radio broadcasts for cultural, educational and entertainment purposes, and of news broadcasts; organisation and presentation of shows, quizzes, theatrical, sporting and musical events and organisation of competitions in the fields of entertainment and sports, including the aforesaid services for recorded programmes or live broadcasts on television or radio; production of television and radio advertising broadcasts including associated prize game broadcasts; production and reproduction of films and sound and image recordings, including the aforesaid services on video and/or audio cassettes, tapes and discs; development and production of television formats, television content, television broadcasts, television series; television shows and television games shows and the pre-production thereof, including scripts and basic design elements thereof, in particular titles, logos, show concepts, ideas for games, stage scenery, show sequences, questioning techniques and presenter services.
42 Development of electronic television programme guides; setting up and operating a database; computer programming; arranging and allocating of user passwords for users of various communication networks; management and exploitation of copyright and industrial property rights for others; negotiation, exploitation and management of television broadcasting rights, in particular rights to the broadcasting of events on television, including for example sporting events; negotiation, exploitation and management of rights to press articles and radio, television and film items to be used in sound and image carriers; negotation, exploitation and management of rights to articles in newspapers and periodicals; editor's services; advertising management; awarding, negotiating and exploitation of broadcasting, further broadcasting, audio-visual, mechanical and other user rights for radio and television broadcasts and other sound and image productions; negotiation, management and awarding contracts for television formats, television contents, television broadcasts, television series, television shows and television games shows and the pre-production thereof, in particular screenplays and the basic design elements thereof, including titles, logos, show concepts, ideas for games, stage scenery, show sequences, questioning techniques and presenter services; exploitation of film and television ancillary rights in the field of merchandising; operating a subscriber television service, in particular in the form of pay TV and video-on-demand.