9 Data carriers equipped with programs (computer software), including the aforesaid goods being neutral application system generating programs and application programs for creating and expanding programs, and being retrieval programs for stand-alone, multi-console and network computers; data carriers equipped with data management programs, in particular the aforesaid goods being programs and program components for arranging, processing and retrieving data in distributed, integrated and non-integrated computer systems which are or will be used for data transmission; information data carriers (except unexposed films), machine readable data carriers of all types equipped with information, including software; programmed floppy disks, CD ROM video cassettes, compact discs, chip discs, sound, image and video data carriers; software (included in class 9); teaching and instructional matter recorded on data carriers and dictionaries for these programs, pre-recorded and non-recorded signal recording carriers, namely those for optical, magnetic and opto-electronic storage.
16 Printed matter, in particular printed matter in the form of newspapers, periodicals and information material; books, posters, stickers, calendars, photographs, documentation.
35 Advertising agencies, including transmission of telecommunication, radio and television advertising transmissions, including on online service; marketing research, marketing studies and marketing analysis; advertising; distribution of goods for advertising purposes, sales promotion, public relations; arranging and conducting of advertising events; advertising agencies, in particular advertising, disseminating and creating advertising matter, publication of publicity texts, conducting legal transactions for others concerning the sale of goods named in classes 9 and 16.
37 Installation and maintenance in the field of computer installations (hardware) and cross-linking hardware, including with regard to further development; connecting computer systems to data networks, telephone installations and public telephone networks using software controlled feeding via cables, telecommunication or telephone network connections.
38 radio and television advertising broadcasting, including on on-line services. technical and organisational consultancy, arranging and rental of broadcast times.
41 Production of advertising broadcasts for radio and television, including on on-line services; publication of printed matter, in particular newspapers, periodicals and books and teaching and instructional material including stored sound and image information; production of audio-visual recordings on audio-visual carriers; publishing and editing of documentation and programs for the office, administration and production automation.
42 Software development and electronic data processing consultancy with regard to software and program selection including updating of software and programs including for CD-ROMs, consultancy and development, rental, hire-purchase financing, installation and maintenance in the field of computer installations (software) and cross-linking for software including with regard to further development; databases, namely the gathering, storing, updating and supplying of data and other information, and managing database information; research and development work in the field of data processing for databases and writing thereof, development of computer codes and programming systems.