09
Computer software; computer hardware; set-top boxes; gaming
consoles; mobile devices; remote controls for televisions,
set-top boxes, and other devices; computer software for
viewing television programs, motion picture films, and other
audiovisual and multimedia content on televisions and video
display monitors; computer software enabling viewers to
pause, rewind, and fast forward television programs, motion
picture films, and other audiovisual and multimedia content;
computer software enabling viewers to contribute content to
web sites and communicate with one another about television
programs, motion picture films, and other audiovisual and
multimedia content while viewing them; computer software
enabling viewers to search for, store, personalize, and
recommend television programs, motion picture films, and
other audiovisual and multimedia content
35
Advertising services; dissemination of advertising for
others via computer and communication networks;
dissemination of advertising for others via inclusion with
television programs, motion picture films, and other
audiovisual and multimedia content; dissemination of
television advertising based on viewer preference, viewer
selection, and viewer behaviors; provision of advertisements
personalized to the individual viewer, viewer preference,
viewer selection, and viewer behaviors; promoting the goods
and services of others by providing hypertext links to the
web sites and e-commerce sites of others; promoting the
goods and services of others by providing links from
television programs and other televised content to the web
sites and e-commerce sites of others; e-commerce services;
facilitation of purchases via computer and communication
networks; facilitation of purchases via viewer interaction
with television programs, motion picture films, and other
audiovisual and multimedia content displayed on a
television, mobile device, or other network-connected
display; providing direct purchase of products directly from
television, and direct connection from television to vendors
and brands, for a wide variety of products and services for
purchase, including consumer goods; providing real time
interactive polling of individuals through televisions,
mobile devices, and networks in relation to television
programs, motion picture films, advertisements, and other
audiovisual and multimedia content; providing incentive
award programs for viewers of television programs, motion
picture films, advertisements, and other audiovisual and
multimedia content; providing customer incentive award
programs; providing incentive award programs for customers
who purchase products and services via interaction with
television programs, motion picture films, and other
audiovisual and multimedia content displayed on a
television, mobile device, or other network-connected
display; providing redemption services enabling viewers to
redeem incentive awards for products and services via
interaction with television programs, motion picture films,
and other audiovisual and multimedia content displayed on a
television, mobile device, or other network-connected
display; providing referrals to the web sites of others
concerning a wide variety of products and services for
purchase, including consumer goods, by means of linking the
web site to other web sites featuring such information
38
Broadcasting of television programs, motion picture films,
and other audiovisual and multimedia content via internet
protocol and communication networks; broadcasting of
television programs, motion picture films, and other
audiovisual and multimedia content for viewing on
televisions, computers, gaming consoles, and mobile devices;
television broadcasting services featuring viewing on demand
of television programs, motion picture films, and other
audiovisual and multimedia content; television broadcasting
services featuring interactive functions enabling viewers to
retrieve information about and make purchases of products
and services displayed as part of the broadcast; television
broadcasting services featuring programming and commercials
personalized to individual viewers
41
Distribution and syndication of television programs, motion
picture films, and other audiovisual and multimedia content
via internet protocol and communication networks;
distribution and syndication of television programs, motion
picture films, and other audiovisual and multimedia content
for viewing on televisions, computers, gaming consoles, and
mobile devices; entertainment services, namely, providing
recommendations for individual viewers in relation to
television programs, motion picture films, and other
audiovisual and multimedia content; providing
recommendations for individual viewers based on personal
play lists and play lists suggested by friends, family and
social networking
42
Providing temporary use of online non-downloadable computer
software and network-based services for viewing television
programs, motion picture films, and other audiovisual and
multimedia content on televisions and video display
monitors; providing temporary use of online non-downloadable
computer software and network-based services enabling
viewers to pause, rewind, and fast forward television
programs, motion picture films, and other audiovisual and
multimedia content; providing temporary use of online
non-downloadable computer software, web sites, and
network-based services enabling viewers to contribute
content to web sites and communicate with one another about
television programs, motion picture films, and other
audiovisual and multimedia content while viewing them;
providing temporary use of online non-downloadable computer
software, web sites, and network-based services enabling
viewers to search for, store, personalize, and recommend
television programs, motion picture films, and other
audiovisual and multimedia content; provision of web sites
in the field of television programs, motion picture films,
and other audiovisual and multimedia content; provision of
web sites in the field of interactive television; provision
of web sites featuring owner originated content and third
party and visitor contributed content in a wide variety of
forms