09
Technical and customer information in electronic form
(downloadable); visually and/or machine readable information
and data carriers (included in this class), suitable for
registering rebate, gift voucher and bonus transactions, in
particular bonus voucher check books, credit and check cards
containing machine readable identification data and/or
information, in particular magnetic and smart cards, all of
the above-mentioned data carriers preferably with integrated
payment and/or telecommunications function; data readers for
reading the above-mentioned information and data carriers
16
Paper, cardboard and goods made from these materials
(included in this class); printed matter; technical and
customer information in the form of magazines, brochures,
books
35
Advertising; business management; business administration;
merchandising (sales promotion), dialogue marketing,
business consultancy and business management in the design,
organization and implementation of customer acquisition and
customer loyalty systems, in particular in the field of
mailing, rebate, gift voucher and bonus programmes;
registration of information and and issuing data carriers
thereof on behalf of third parties (included in this class),
relating to rebate, gift voucher and bonus transactions, in
particular bonus voucher check books, credit and check cards
containing visually and/or machine readable identification
data and/or information, in particular magnetic cards and
smart cards; sales promotion activities, advertising
services in the form of prize draws and prize competitions
(included in this class); introducing and circulating
advertisements; maintenance, management, updating,
compilation and systematisation of data in computer data
bases
36
Financial affairs; monetary affairs; services in the field
of financial affairs, payments, electronic banking;
financial management of customer loyalty, rebate, gift
voucher and bonus accounts; financial handling of rebate,
gift voucher and bonus transactions, also on behalf of third
parties
42
Developing and programming software for data bases;
technical consultancy relating to the design of programmes
for customer acquisition and loyalty systems, in particular
in the field of mailing, rebate, gift voucher and bonus
programmes; renting out data readers for reading information
and data carriers