09
Data media containing technical information for clients in
electronic form or accessible electronically (in particular
via the Internet) and/or capable of being sent (in
particular via electronic mail); coded visually legible
and/or machine-readable information and data media chip
cards, namely memory cards; all the aforementioned data
media preferably with integrated payment and/or
telecommunications functions; data readers designed for
reading the aforementioned information and data media
16
Paper, cardboard and goods made of these materials, included
in this class; printed matter; technical information and
information for customers in the form of periodicals,
pamphlets, books
35
Advertising; business management; company administration;
merchandising (sales promotion), management of market
systems, management consulting and management for the
design, organisation and carrying out of plans for finding
consumers and building customer loyalty, in particular via
programmes involving flyers, discounts, coupons and
premiums; providing gambling games and promotional contests
as advertising measures, included in this class; services
(mediation) and dissemination of advertising matter;
management of consumer loyalty accounts, discount accounts,
coupon accounts and premium accounts; database services, in
particular storing, processing, analysis and provision of
data on customers; technical consulting on managing plans
for finding consumers and building customer loyalty, in
particular via programmes involving flyers, discounts,
coupons and premiums; sale of data readers designed to read
the aforementioned information and data media
36
Finance; financial affairs; services in the field of
finance, payment services, banking operations via an
electronic system; issuing of information and data media
used for registering discounts, coupons and premiums, in
particular coupon booklets, credit and cheque cards holding
identification data and/or information that is visually
and/or machine-readable, in particular magnetic and chip
cards, namely memory cards; operation of a bonus system
using discounts, coupons and premiums, also for third
parties
42
Development (design) of data bases, rental, loan of data
readers designed for reading the aforementioned information
and data media