09
Sound, image and data carriers of all kinds, in particular
recording tapes, cassettes, compact discs, phonograph
records, DAT tapes, video tapes, floppy discs, CD-ROMs,
CD-Is, recording apparatus, DVD, magnetic recording
apparatus, all aforementioned products in recorded or blank
form; computer programs and software, in particular for
telecommunications, network and voice data applications as
well as for electronic trade via the global communication
network; apparatus for recording, transmission and
reproduction of sound, image and data of all kinds;
calculating machines, data processing apparatus and
computers, electronic 3D-spectacles; multi media apparatus,
included in this class; apparatus for interactive
television, decoders, smart cards; computer games recorded
on data carriers; computer programs, in particular for
games
16
Paper, cardboard and goods made of these materials, included
in this class; printed matter, in particular brochures,
catalogues, books, newspapers and magazines, tickets,
posters; bookbinding material; photographs; stationery;
instructional and teaching material (exception apparatus);
bonus token books, tokens and value cards made of cardboard,
paper, including plastic coated cardboard or paper
35
Management; business administration; office work; marketing,
in particular in digital networks in the form of
webvertising including dialogue and direct marketing; market
research, market analysis, opinion polling; advertising
research; advertising, in particular by Internet, radio, TV,
cinema, print, videotext and teletext, also in the form of
sponsorship; advertising marketing, in particular in and by
the aforementioned media; distribution of goods for
advertising purposes; merchandising; arrangement of
advertising; commercial exploitation of contents and formats
for the distribution channels voice services, SMS and WAP;
sales planning; creation, updating and allocation of
advertising space on the Internet; banner exchange;
advertising for sales activities of third parties; holding
of online-auctions on the Internet, namely in the form of
sales events for goods, including the selling of goods
against highest bid, and in the form of competitions and
prize games; business organization of a platform for the
exchange of goods; arrangement and conclusion of trading
transactions for third parties; collecting and providing of
business information; online services, namely acceptance of
orders for goods by electronic means, telephone and/or in
computerized form; arrangement of sales and settlement of
the respective accounts (online shopping) in computer
networks and/or via other distribution channels; arrangement
and conclusion of sales transactions within an electronic
department store (supermarket); electronic commerce
services, namely acceptance of orders for goods, and
settlement of respective accounts, including presentation of
goods and services, online; production of TV, radio and
Internet commercials, including corresponding prize game
programs; set-up and operation of a data base; advertising
administration; information/data search in computer files,
particularly the Internet, for others
38
Telecommunication, in particular electronic information and
communication services supported by data processing for
public and private users; information and communication
services of all kinds, included in this class, also with the
aid of integrated voice identification technologies;
operation of a digitalized media platform for the exchange
of messages and information of all kinds, also by
transformations of formats into voice or other output media,
video streaming; mobile data value added services, included
in this class, particularly voice services, SMS,
WAP-services; sound, image and data transmission by cable,
satellite, computer, computer networks, in particular by
e-mail, telephone and ISDN lines and any other means of
transmission; transmission of film, TV, radio, BTX,
videotext, Internet programs or broadcasts; transmission and
broadcasting of radio and TV programs, also via wire, cable,
satellite communications, videotext, Internet and similar
technical installations; printed and TV news services;
telecommunication services, namely operation of information
and promotion hotlines; transmission of information,
messages and entertainment programmes to be retrieved from
the Internet, other data networks or online services;
operation of chatlines, chat rooms and forums, in particular
of a virtual exchange forum for music fans; provision of
access to an electronic commerce platform on the Internet;
web-messaging, namely forwarding of messages of all kinds to
Internet addresses; services, namely provision of access to
a directory on the World Wide Web that organises and indexes
widespread websites, news groups and other sources to
subjects that are easy to find; operation of a television
service for subscribers, in particular in the form of pay-TV
and video-on-demand; rental of access time to users of
various public contents and formats for the distribution
channels voice services, SMS and WAP
41
Education, training, entertainment, sport and cultural
activities; creation, design and production of film, TV,
radio, BTX, videotext, teletext, Internet broadcasts, in
particular of interactive programs or broadcast of an
educational, teaching or entertaining nature and of news
broadcasts; radio, TV and Internet entertainement;
production of Internet programs or broadcasts; publication
and publishing of print products as well as of the
corresponding electronic media, in particular of
prospectuses, bonus token books and inserts, catalogues,
books, newspapers and magazines; publication and publishing
of text, graphic, image, sound and voice data reproducible
in electronic form which can be retrieved via data networks;
services of an editor; production and realisation of show,
quiz, interview, theatre, sport and music events and
arrangement of competitions, in particular on the Internet,
also to be recorded or broadcast live on TV, radio of
Internet; production and reproduction of films and of sound
and image recordings, also on video and/or audio cassettes,
tapes and discs; creation and production of TV formats,
contents, programs, series, shows and broadcasts as well as
their preliminary products, including scripts and their main
design elements like in particular titles, logos, show and
game concepts, stage designs, story boards for shows,
questioning techniques
42
Creation of programs for data processing; offering and
providing of computer information and data stored on a data
base, in particular by means of interactively communicating
computer systems and by electronic telephone tape systems
steered by a computer; creation of an electronic TV program
guide; services of an audiotex-provider, included in this
class; advice on, creation, programming, establishing and
compilation of voice and fax value added services, response
applications for interactive formats in TV, radio and
Internet, included in this class; negotiation,
administration and utilisation of copyrights and industrial
property rights on behalf of third parties, including TV
broadcasting rights, press, radio, TV and film rights to be
utilized on sound and image carriers, as well as newspaper
and magazine rights