09
Sound, image and data carriers of all kinds, in particular
recording tapes, cassettes, compact discs, phonograph
records, DAT tapes, video tapes, floppy discs, CD-ROMs,
CD-Is, recording apparatus, DVD, magnetic recording
apparatus, all aforementioned products in recorded or blank
form; computer programs and software, in particular for
telecommunications, network and voice data applications as
well as for electronic trade via the global communication
network; apparatus for recording, transmission and
reproduction of sound, image and data of all kinds;
calculating machines, data processing apparatus and
computers, electronic 3D-spectacles; multi media apparatus,
included in this class; apparatus for interactive
television, decoders, smartcards; computer games recorded on
data carriers; computer programs, in particular for games
16
Paper, cardboard and goods made of these materials, included
in this class; printed matter, in particular brochures,
catalogues, books, newspapers and magazines, tickets,
posters; bookbinding material; photographs; stationery;
instructional and teaching material (except apparatus);
bonus token books, tokens and value cards made of cardboard,
paper, including plastic coated cardboard or paper
35
Management; business administration; office work; marketing,
in particular in digital networks in the form of
webvertising including dialogue and direct marketing; market
research, market analysis, opinion polling; advertising
research; advertising, in particular by Internet, radio, TV,
cinema, print, videotext and teletext, also in the form of
sponsorship; advertising marketing, in particular in and by
the aforementioned media; distribution of goods for
advertising purposes; merchandising; arrangement of
advertising; sales planning; creation, updating and
allocation of advertising space on the Internet; banner
exchange; advertising for sales activities of third parties;
holding of actions on the Internet, namely in the form of
sales events for goods, including the selling of goods
against highest bid, and in the form of competitions and
prize games; business organization of a platform for the
exchange of goods; arrangement and conclusion of trading
transactions for third parties; collecting and providing
information of all kinds; online services, namely acceptance
of orders for goods by electronic means, telephone and/or in
computerised form; arrangement of sales and settlement of
the respective accounts (online shopping) in computer
networks and/or via other distribution channels; arrangement
and conclusion of sales transactions within an electronic
department store (supermarket); e-commerce services, namely
acceptance of orders for goods, and settlement for
electronic order systems as well as for the presentation of
goods and services; set-up and operation of a data base
38
Telecommunication, in particular electronic information and
communication services supported by data processing for
public and private users; information and communication
services of all kinds, included in this class, also with the
aid of integrated voice identification technologies;
operation of a digitalized media platform for the exchange
of messages and information of all kinds, also by
transformations of formats into voice or other output media,
video streaming; mobile data value added services, included
in this class, particularly voice services, SMS, WAP
services; sound, image and data transmission by cable,
satellite, computer, computer networks, in particular by
e-mail, telephone and ISDN lines and any other means of
transmission; transmission of film, TV, radio, BTX,
videotext, teletext, Internet programs or broadcasts;
transmission and broadcasting of radio and TV programs, also
via wire, cable, satellite communications, videotext,
Internet and similar technical installations; printed and TV
news services; information hotlines; transmission of
information, messages and entertainment programmes to be
retrieved from the Internet, other data networks or online
services; operation of chatlines, chat-rooms and forums, in
particular of a virtual exchange forum for music fans;
web-messaging, i.e. forwarding of messages of all kinds to
Internet addresses; collecting and providing messages;
exploitation of a TV subscription service, in particular in
the form of pay TV and video-on-demand; communication of
information and data stored on a data base, in particular by
means of interactively communicating computer systems and by
electronic telephone tape systems steered by a computer
41
Education, training, entertainment, sport and cultural
activities; creation, design and production of film, TV,
radio, BTX, videotext, teletext, Internet broadcasts, in
particular of interactive programs or broadcasts of
educational, teaching or entertaining nature and of news
broadcasts; production of Internet programs or broadcasts;
radio, TV and Internet entertainment; publication and
publishing of print products as well as of the corresponding
electronic media, in particular of prospectuses, bonus token
books and inserts, catalogues, books, newspapers and
magazines; publication and publishing of text, graphic,
image, sound and voice data reproducible in electronic form
which can be retrieved via data networks; services of an
editor; production and realisation of show, quiz, interview,
theatre, sport and music events and arrangement of
competitions, in particular on the Internet, also to be
recorded or broadcast live on TV, radio or Internet;
production and reproduction of films and of sound and image
recordings, also on video and/or audio cassettes, tapes and
discs; creation and production of TV formats, contents,
programs, series, shows and broadcasts as well as their
preliminary products, including scripts and their main
design elements like in particular titles, logos, show and
game concepts, stage designs, story boards for shows,
questioning techniques
42
Creation of programs for data processing; offering and
providing of computer information and data stored on a data
base, in particular by means of interactively communicating
computer systems and by electronic telephone tape systems
steered by a computer; creation of an electronic TV program
guide; arrangement and allocation of access licenses for
users to various communication networks; services of an
audiotex-provider, included in this class; advice on,
creation, programming, establishing and compilation of voice
and fax value added services, response applications for
interactive formats in TV, radio and Internet, included in
this class; computer services, namely provision of access to
a directory on the World Wide Web that organises and indexes
widespread websites, newsgroups and other sources to
subjects that are easy to find; information brokering and
investigations related to multifunctional data networks that
are publicly accessible world-wide like for example the
Internet, in particular for tracing information and media of
all kinds and of private and commercial users and providers
(computer services); negotiation, administration and
utilisation of copyrights and industrial property rights on
behalf of third parties, including TV broadcasting rights,
press, radio, TV and film rights to be utilized on sound and
image carriers, as well as newspaper and magazine rights;
advertisement administration; arrangement and provision of
private and public contents and formats for the distribution
channels voice service, SMS and WAP (content brokerage);
provision of an e-commerce platform on the Internet;
creation and design of Internet programs; providing a
platform on the Internet for the exchange of goods