09
Sound, image and data carriers of all kinds, in particular
recording tapes, cassettes, compact discs, phonograph
records, DAT tapes, video tapes, floppy discs, CD-ROMs,
CD-Is, magnetic recording apparatus DVD, all aforementioned
products in recorded or blank form; computer programs and
software, in particular for telecommunication, network and
voice data applications as well as for electronic trade via
the global communication network; apparatus for recording,
transmission and reproduction of sound, image and data of
all kinds; calculating machines; data processing equipment
and computer; electronic 3D spectacles; multimedia
apparatus, included in this class; apparatus for interactive
television, decoders, smartcards; computer games recorded on
data carriers; computer programs, in particular for games
16
Paper, cardboard and goods made of these materials, included
in this class; printed matter, in particular brochures,
catalogues, books, newspapers and magazines; bookbinding
material; photographs; stationery; instructional and
teaching material (except apparatus); bonus token books,
tokens and value cards made of cardboard, paper, including
plastic coated cardboard or paper
35
Business management; business administration; office work;
marketing, in particular in digital networks in the form of
webvertising including dialogue and direct marketing; market
research, market analysis, opinion polling; advertising
research; advertising, in particular by Internet, radio, TV,
cinema, print, videotext, teletext, also in the form of
sponsorship; advertisement marketing, namely presentations
of goods and services in and by the aforementioned media;
merchandising; publicity services, distribution of goods for
advertising purposes; business management and organization
consultancy; business intermediary services in the field of
contents and formats for use on the distribution channels
voice service, SMS and WAP, included in this class; sales
planning; creation, updating, rental and marketing of
advertising space on the internet, banner exchange;
advertising for sales activities of third parties; holding
of online events on the Internet in the form of sales events
for goods, including the selling of goods against highest
offer; negotiation and conclusion of trading transactions
for third parties; collection and provision of business
information of every kind, included in this class; online
services, namely acceptance of orders for goods by
electronic means, telephone and/or in computerised form;
arrangement of sales and settlement of the respective
accounts (online shopping) in computer networks and/or via
other distribution channels; negotiation and conclusion of
sales transactions within and electronic department store
(supermarket); e-commerce services, namely acceptance of
orders, invoicing for electronic ordering systems as well as
presentation of goods and services; arrangement of contacts
for trading, offering and doing business; promotion of
hotlines; rental of advertising films; production of TV,
radio and Internet commercials, including corresponding
programs of prize games; rental of publicity films; set-up
and exploitation of a data base; advertisement
administration, operation of a subscription tv service, in
particular in the form of pay TV and video on demand;
collection of textual, graphic and illustrated information
about services offered, in particular computer dating
services between provider and user of the Internet; holding
of online events on the Internet in the form of competitions
and prize games, for advertising purposes; accepting orders
for delivery
38
Telecommunication, in particular electronic information and
communication services supported by data processing for
public and private users; information and communication
services of all kinds, included in this class, also with the
aid of integrated voice identification technologies;
exploitation of a digitalized media platform for the
exchange of messages and information of all kinds, also by
transformations of formats into voice or other output media;
video streaming; mobile data value added services, included
in this class, namely voice services; SMS, WAP, GPRS, UMTS
services; sound, image and data transmission by cable,
satellite, computer, computer networks, in particular by
e-mail, telephone and ISDN lines and any other means of
transmission; broadcasting of film, TV, radio, video text,
teletext and Internet programs; broadcasting and
transmission of radio and TV programmes, also via wire,
cable, satellite communications, videotext, Internet and
similar technical installations; printed media and TV news
service; providing of access to information hotlines;
transmission of information and news to retrieve from the
Internet, other data networks or online-services; services
of an online provider, namely establishment of discussion
forums, operation of chat lines, chat rooms and forums;
providing access to an e-commerce platform on the Internet;
web messaging, namely forwarding of messages of all kinds to
internet addresses; provision of access for user to
different communication networks, namely providing of
Internet access; service of an audiotex-provider, included
in this class; providing of access to a directory on the
World Wide Web that organises and indexes widespread
websites, newsgroups and other sources to subjects that are
easy to find; services of an online provider, namely
providing and transmission of textual, graphic and
illustrated information about services offered, in
particular computer dating services between provider and
user of the Internet
41
Education, training, entertainment, sporting and cultural
activities; movie rental; arrangement and realisation of
prize riddles and games, in particular on the Internet,
teletext, TV, in printed products and other media of all
kind; creation, design and production of film, TV, radio,
videotext, teletext and Internet programs or broadcasts, in
particular of interactive TV and radio broadcasts of an
educational, teaching and entertaining nature; production of
news broadcasts; radio, TV and Internet entertainment;
publication and edition of printed products and
corresponding electronic media, in particular prospectuses,
bonus token books and inserts, catalogues, books, newspapers
and magazines; services of an editor; publication and
publishing of text, graphic, image and sound data
reproducible in electronic form which can be retrieved via
data networks; production and realisation of show, quiz,
interview, theatre, sport and music events and arrangement
of competitions, in particular on the Internet, also to be
recorded or broadcasting live on TV, radio or the Internet;
production and reproduction of film (included in this class)
sound and image recordings, also on video and/or audio
cassettes, tapes and discs; creation and production of TV
formats, programs, series, shows and game shows and of their
pre-production, including scripts and their main design
elements, included in this class; provision of entertainment
programs to retrieve from the Internet, other data networks
or online-services; movie rental; arrangement and provision
of TV program contents, series, shows and game shows and of
their pre-products, including scripts and main design
elements, in particular titles, logos, show concepts, game
concepts, stage designs, storyboards for shows, questioning
techniques
42
Creation of programs for data processing; provision of
computer information and data stored in a data base, in
particular by interactively communicating computer systems
and by means of an electronic telephone tape steered by a
computer; creation of electronic TV programs guides;
arrangement and allocation of access rights for users to
various communication networks, namely services of a
provider and a network operator, namely arrangement and
allocation of access time to data networks and computer data
banks on allocation basis, in particular on the Internet;
computer consultancy in the fields of drafting, programming,
producing, editing of voice and fax value added services,
response applications for interactive formats on TV, radio
and Internet, included in this class; technical advice
(computer services); analysis and development of integrated
and intermedia communication solutions in the form of
interactive formats for TV, radio and Internet and of
cross-media between TV, teletext and telephone as well as
computer-telephone-integration, namely development of EDP
programs for communication solutions and set-up of technical
communication solutions; computer services, exploitation of
search engines for the Internet and other networks;
negotiation, administration and utilisation of copyrights
and industrial property rights on behalf of third parties;
negotiation, administration and utilisation of TV
broadcasting intellectual property rights, in particular of
rights for the coverage of events on TV, like sports events;
management of intellectual property rights concerning press,
radio, TV, and films products for use on sound and image
carriers; management of intellectual property rights in
articles from newspapers and magazines; management and
licensing of broadcasting, transmission, audiovisual,
mechanical and other intellectual property rights of use in
radio and TV broadcasts and any other sound or image
productions