09
Sound, image and data carriers of all kinds, in particular
recording tapes, cassettes, compact discs, phonograph
records, DAT tapes, video tapes, floppy discs, CD-ROMs,
CD-is, DVD recording media, magnetic recording media, all
the aforementioned products in recorded or blank form;
computer programs and software, in particular for
telecommunications, network and voice data applications as
well as for electronic trading over the global
communications network; apparatus for recording,
transmission and reproduction of sound, image and data of
all kinds; calculating machines, data processing equipment
and computers, electronic 3D spectacles; multimedia
apparatus included in this class; apparatus for interactive
television, decoders; smart cards; computer games recorded
on data carriers; computer programs, notably for game
applications
16
Paper, cardboard and goods made of these materials, included
in this class; printed matter, in particular brochures,
catalogues, books, newspapers and magazines; bookbinding
material; photographs; stationery; instructional and
teaching material (except apparatus); bonus token books,
tokens and value cards made of cardboard, paper, including
plastic coated cardboard or paper
35
Business management; business administration; office
functions; marketing, in particular in digital networks by
webvertising, including dialogue and direct marketing;
market research, market analysis, opinion polling;
advertising research; advertising, in particular Internet,
radio, television, cinema, print, video text and teletext
advertising, also in the form of sponsorship; advertisement
marketing, notably in and through the aforementioned media;
distribution of goods for advertisement purposes;
merchandising; publicity services; commercial exploitation
of contents and formats for use on the distribution channels
voice service, SMS and WAP (content brokerage); sales
planning; creation, updating and leasing of advertising
space on the Internet, banner exchange; advertising for
sales activities of third parties; conducting of online
activities on the Internet, notably in the form of sales
events for goods, including the sale of goods against
highest bid and in the form of contests and games for
prizes; arrangement and conclusion of trading transactions
for third parties; collection and provision of all manner of
news and information; online services, in particular
acceptance of orders for goods by electronic means,
telephone and/or in computerised form; arrangement of sales
transactions and settlement of the respective accounts
(online shopping) in computer networks and/or by other
distribution channels; arrangement and conclusion of trading
transactions as part of an electronic department store
(supermarket); e-commerce services, in particular acceptance
of orders, and billing for electronic ordering systems as
well as presentation of goods and services; production of
TV, radio and Internet commercials, including corresponding
broadcasts of games for prizes; set-up and operation of a
database; advertisement management, operation of a
subscription TV service, in particular in the form of pay TV
and video on demand
38
Telecommunications, in particular electronic information and
communication services supported by data processing for
public and private users; information and communication
services of all kinds, included in this class, also with the
aid of integrated voice recognition technologies;
exploitation of a digitalized media platform for the
exchange of messages and information of all kinds, also by
transformations of formats into voice or other output media;
video streaming; mobile data value added services, included
in this class, in particular voice services, SMS services
and WAP services; sound, image and data transmission by
cable, satellite, computer, computer networks, in particular
by e-mail, telephone and ISDN lines and any other means of
transmission; transmission of film, TV, radio, BTX, video
text, teletext and Internet programs or broadcasts;
transmission and broadcasting of radio and television
programmes, also via wire, cable, satellite communications,
video text, Internet and similar technical installations;
printed media and TV news service; information and promotion
hotlines; transmission of information, news or entertainment
programs on demand from the Internet, other data networks
and online services; operation of chat lines, chat rooms and
forums; providing access to an e-commerce platform on the
Internet; web messaging, namely forwarding of all manner of
messages to Internet addresses; offering and conveying
information and data stored on a database, in particular
also by means of interactively communicating (computers)
systems and using a computer-controlled telephone tape
service; provision of access to a directory on the World
Wide Web that organises and indexes widespread websites,
newsgroups and other sources to subjects that are easy to
find; services of an audio text provider, namely offering of
pre-recorded verbal information accessible to callers
through a touch tone telephone and giving customers access
to common information
41
Education; providing of training, entertainment, sporting
and cultural activities; development, creation and
production of film, TV, radio, BTX, video text, teletext and
Internet programs or broadcasts, in particular of
interactive programmes or broadcasts (of an educational,
teaching and entertaining nature as well as of new
broadcasts); radio, TV and Internet entertainment;
publication and release of printed products and
corresponding electronic media, in particular prospectuses,
bonus token books and insets, catalogues, books, newspapers
and magazines; publication and release of electronically
reproductible text, graphic, image and sound data which can
be retrieved via data networks; editor's services;
production and conducting of show, quiz, interview, theatre,
sport and music events and conducting of contests, in
particular on the Internet, including for recorder or live
broadcasting on TV, radio or the Internet; production and
reproduction of films and sound and image records, also on
video and/or audio cassettes, tapes and discs; development
and production of TV formats, contents, programs, series,
shows and game shows and of their preliminary production,
including scripts and their main design elements, in
particular titles, logos, show concepts, game concepts,
stage designs, storyboards for shows, questioning
techniques; preparing voice scripts
42
Computer programming; development of electronic TV program
guides; arrangement and allocation of access licenses for
users to various communication networks; services of an
audio text provider, namely creation of pre-recorded verbal
information; advice on, design, programming, production and
editing of voice and fax value-added services, response
applications for interactive formats on TV, radio and
Internet, included in this class; computer services,
information agency and research services, in particular for
finding all manner of information and media as well as
private and commercial users and providers in
multifunctional data networks with global public access such
as the Internet; arrangement, utilisation and administration
of copyrights and intellectual property rights for third
parties, including TV broadcasting rights, rights to press,
radio, TV and film contributions for use on sound and image
carriers, and rights to newspaper and magazine
contributions