09
Sound, image and data carriers of all kinds, in particular
recording tapes, cassettes, compact discs, phonograph
records, DAT tapes, video tapes, floppy discs, CD-ROMs, all
the aforementioned products in recorded or blank form;
computer programs and software, in particular for
telecommunications, network and voice data applications, for
balancing telecommunications and Internet services as well
as for game applications; apparatus for recording,
transmission and reproduction of sound, image and data of
all kinds; calculating machines, data processing equipment
and computers, electronic 3D spectacles; multimedia
apparatus; apparatus for interactive television, decoders,
smartcards; TV set top boxes, add-on chips, TV tuner cards;
computer games recorded on data carriers
16
Paper, cardboard and goods made of these materials, included
in this class; printed matter, in particular brochures,
catalogues, books, newspapers and magazines; bookbinding
material; photographs, stationery; instructional and
teaching material (except apparatus); bonus token books,
tokens and value cards made of cardboard, paper, including
plastic coated cardboard or paper
35
Marketing, in particular in digital networks by
webvertising, market research, market analysis, opinion
polling; sales planning; advertising research; advertising,
in particular Internet advertising; advertisement marketing,
in particular marketing of advertisement banners; publicity
services; creation, updating, leasing and marketing of
advertising space on the Internet, in teletext and online
services; advertising for sales activities of third parties;
drafting of presentations and other information material for
advertising purposes, information purposes, sales purposes
and for the communication with clients and interested
parties and in particular for publication on the Internet,
in other data networks, in online services as well as by
means of multimedia techniques (included in this class);
commercial exploitation of contents and formats for use on
the distribution channels voice service, SMS and WAP
(content brokerage) (included in this class); holding of
online actions on the Internet, in the form of sales events
for goods, including the sale of goods against highest offer
and in the form of competitions and games for prizes;
arrangement and conclusion of trading transactions for third
parties; arrangement of contracts for the purchase and sale
of goods and the provision of services; arrangement of
contracts on Internet access rights, offers and services in
the Internet and of contracts in connection with
telecommunications services; online services, namely
acceptance of orders for goods by electronic means,
telephone and/or in computerised form; arrangement of sales
transactions and settlement of the respective accounts
(online shopping) in computer networks and/or by other
distribution channels; arrangement and conclusion of trading
transactions within an electronic department store
(supermarket); e-commerce services, namely acceptance of
orders, delivery service by order and billing for electronic
ordering systems as well as presentation of goods and
services; telephone and/or computerised acceptance of orders
for tele-shopping offers; provision of an e-commerce
platform on the Internet; identification of participants in
certain groups of network users, determination of rates and
allocation to these groups; compilation of data, texts,
images and graphics for third parties; operation of a
subscription tv service, in particular in the form of pay tv
and video on demand; content brokerage, i.e. dealing in
digital contents for all media and distribution channels,
such as tv, Internet, mobile communications, in particular
WAP, SMS, GPRS, UMTS, wireless local loop, wireless LAN and
telephony, in particular XDSL and ISDN as well as print and
terrestrial communications, in particular radio and TV
38
Telecommunications, in particular electronic information and
communication services supported by data processing for
public and private users; sound, image and data transmission
by cable, satellite, computer, computer networks, in
particular by e-mail, telephone and ISDN lines and any other
means of transmission; information and communication
services of all kinds (included in this class), also with
the aid of integrated voice identification technologies;
exploitation of a digitalized media platform for the
exchange of messages and information of all kinds, also by
transformations of formats into voice or other output media;
video streaming; mobile data value added services, included
in this class, in particular audio text and voice services,
SMS, push and pull services, WAP, GPRS, UMTS; transmission
of film, TV, radio, BTX, video text, teletex and Internet
programs or broadcasts; transmission and broadcasting of
radio and television programmes, also via wire, cable,
satellite communications, videotext, Internet and similar
technical installations; analog and digital TV transmission;
offering and conveying information on a data base, in
particular also by means of interactively communicating
(computer) systems; collection and provision of news and
general information; printed media and TV news service;
provision and operation of televoting applications, TED
applications, chat lines and chat rooms and forums, call
centre services; voice and facsimile services; provision of
information, news or entertainment programs on demand from
the Internet, other data networks and online services; web
messaging, namely forwarding of messages of all kinds to
Internet addresses; web posting; collection, processing,
storing and transmission of toll data in the field of
telecommunications; collection and provision of information
of all kinds, in the area of telecommunications
39
Collection and provision of information in the area of
travel
41
Education, training, entertainment, sport and cultural
activities; radio, TV and Internet entertainment;
publication and publishing of printed products and
corresponding electronic media, in particular prospectuses,
catalogues, books, newspapers and magazines, publication and
publishing of text, graphic, image and sound data
reproducible in electronic format which can be called up via
data networks; development, design and production of film,
TV, radio, BTX, video text, teletext and Internet programs
or broadcasts, in particular of TV and radio broadcasts of
educational, teaching and entertaining nature and of news
broadcasts; organisation and holding of show, quiz, theatre,
sport and music events and holding of competitions, in
particular on the Internet, including for recorded or live
broadcasting on TV, radio or the Internet; production of TV,
radio and Internet commercials, including corresponding
broadcasts of games for prizes; production and reproduction
of films and sound and image records, including on video
and/or audio cassettes, tapes and discs; development and
production of TV formats, contents, programs, series, shows
and game shows and of their preliminary products, including
scripts and their main design elements, in particular
titles, logos, show concepts, game concepts, stage designs,
storyboards for shows, questioning techniques and moderator
activities, editor's services; collection and provision of
information of all kinds in the area of sports and
entertainment
42
Creation of data, texts, images and graphics for third
parties; development of electronic (TV) program guides;
arrangement and allocation of access licenses for users to
various communication networks; administration and
utilisation of copyrights and industrial property rights on
behalf of third parties; arrangement, utilisation and
administration of TV broadcasting rights, in particular of
rights for the coverage of events on TV, e.g. of sport
events; arrangement, utilisation and administration of
rights concerning press, radio, tv and film contributions
for use on sound and image carriers; arrangement,
utilisation and administration of rights in articles of
newspapers and magazines; advertisement administration,
allocation, arrangement and any other utilisation of
broadcasting, transmission, audiovisual, mechanical and
other rights of use in radio and tv broadcasts and any other
sound or image productions; arrangement, administration and
allocation of TV formats, contents, programs, series, shows
and game shows and of their preliminary products, including
scripts and their main design elements, in particular
titles, logos, show concepts, game concepts, stage designs,
storyboards for shows, questioning techniques and moderator
activities; utilisation of ancillary rights in film and TV
works by way of merchandising; editing, drafting,
programming, production and technical, textual and
organisational advice concerning the operation of voice and
fax value added services; development, provision and
operation of response applications for interactive formats
on TV, radio and Internet, in particular in the form of
crossover applications; development, analysis and technical,
textual and organisational advice concerning the operation
of integrated and intermedia communications solutions;
development of marketing and communications concepts;
development of interactive formats for TV, radio and
Internet; development and technical, textual and
organisational advice concerning intermedia concepts, in
particular between TV, teletext and telephone as well as
computer-telephone integration; development and production
of contents and formats for the distribution channels
teletext, videotext and voice service; computer services,
namely provision of access to a directory on the World Wide
Web that organises and indexes widespread websites,
newsgroups and other sources to subjects that are easy to
find; computer dating services, namely arrangement of
information and contact between providers and users of the
Internet or any other media of all kinds; set-up and
operation of an Internet portal; web hosting, preparation of
analyses and advisory opinions concerning products and
services; creation of homepages; design of network pages, in
particular WWW pages
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