09
Downloadable computer analytics software used to report and
measure what customers do with applications used on web and
mobile sites; downloadable computer analytics software used
for financial services; downloadable computer software for
use in personalizing e-mail and text communications;
downloadable computer software for user interface design
optimization; downloadable software in the fields of keyword
search management, keyword search marketing, and web
analytics; downloadable software for collecting, managing,
automating, integrating, analyzing, reporting, and tracking
search results and a wide variety of data and information;
downloadable application featuring software for tracking web
site activity and managing, monitoring, tracking, and
optimizing the performance and effectiveness of marketing
campaigns and keyword search performance; downloadable
software for collecting, managing, integrating, analyzing,
monitoring, and tracking the performance of websites through
web user behavior; downloadable computer software providing
hosted interfaces featuring user-defined information,
namely, business rules for automated keyword management and
bid management, internet search results, and corresponding
internet usage pathing and traffic data; downloadable
computer software that provides real-time, integrated
business management intelligence by combining information
from various databases and presenting it in an
easy-to-understand user interface; downloadable computer
data warehouse software for use in management of data and
information; downloadable computer software for feature
management
35
Marketing and business data analytics services for web and
mobile sites, namely, analysis of data in the fields of
advertising, marketing, sales, finance, artificial
intelligence and machine learning, customer services,
customer data trends, anomaly trends, product usage, and
market trends and actions; market research; preparing
business reports electronically relating to organizational
effectiveness, and the use of web sites; collection,
reporting, analysis and integration of data related to the
use of websites and the effectiveness of marketing
campaigns; computerized database management; on-line
tracking of customer digital footprint for product
marketing, product development, and product management
purposes; marketing services, namely, conducting consumer
tracking behavior research and consumer trend analysis;
business monitoring and consulting services, namely,
tracking web sites and applications of others to provide
strategy, insight, marketing, sales, operation, and product
design; advertising, promotion and marketing services in the
nature of e-mail campaigns; providing business intelligence
services; business data analysis; analysis of market
research data and statistics
42
Software as a service (SAAS) used to report and measure what
customers do with applications used on web and mobile sites;
software as a service (SAAS) analytics applications for
analysis in the field of financial services; software as a
service (SAAS) for use in personalizing email and text
communications; software as a service (SAAS) for user
interface design optimization; software as a service (SAAS)
for keyword search management, keyword search marketing, and
web analytics; software as a service (SAAS), namely, hosting
computer software applications for others; software as a
service (SAAS) for collecting, managing, automating,
integrating, analyzing, reporting, and tracking search
results and a wide variety of data and information; software
as a service (SAAS) for tracking web site activity and
managing, monitoring, tracking, and optimizing the
performance and effectiveness of marketing campaigns and
keyword search performance; software as a service (SAAS) for
collecting, managing, integrating, analyzing, monitoring,
and tracking the performance of websites through web user
behavior; digital search management services, namely,
hosting software that manages, collects, automates,
integrates, analyzes, reports, and tracks search results and
a wide variety of data and information; software as a
service (SAAS) providing hosted interfaces featuring
user-defined information, namely, business rules for
automated keyword management and bid management, internet
search results, and corresponding internet usage pathing and
traffic data; software as a service (SAAS) services
featuring software that provides real-time, integrated
business management intelligence by combining information
from various databases and presenting it in an
easy-to-understand user interface; software as a service
(SAAS) services featuring data warehouse software for use in
management of data and information; software as a service
(SAAS) services featuring software for feature management;
software as a service (SAAS) services featuring software
that provides artificial intelligence and machine learning
capabilities to help customers in the fields of product
development, business management, measuring business
performance and marketing data, and identifying and
predicting data trends