35
Developing marketing and advertising concepts for the
provision of services and for the commercialization of
products; publication of publicity texts; marketing
services, namely, providing information to promote sports
events and sports and entertainment products; online
marketing services, namely, providing information and
non-downloadable information material to promote sports and
entertainment products; services for merchandise, namely,
entertainment product merchandising for others; online
advertising on computer networks; presentation of companies
on the Internet and other media, namely, online advertising
and publicity services; presentation of goods on
communications media for retail purposes, broadcasting
advertising, namely, dissemination of advertising and
background information for others via the internet;
dissemination of advertising matter, publicity columns
preparation, writing of publicity texts; rental of
advertising space, in particular rental of advertising space
on the Internet, namely, banner advertising; rental of
advertising material; advertising and marketing, namely,
ranking and sorting media based on popularity and relevance;
dissemination of advertising matter; promoting the goods and
services of others over the Internet through the
identification and acceleration of online blogs that refer
to said goods and services; providing searchable online
advertising information featuring the goods and services of
others; developing promotional campaigns for business;
referrals in the fields of entertainment and general
consumer goods (term considered too vague by the
International Bureau - Rule 13 (2) (b) of the Regulations);
providing interactive product assessment services via
Internet, for real world recommendations regarding general
consumer goods and services
41
Entertainment services, namely, development, creation,
production and post-production of website entertainment
content, namely, content related to sports; information
services relating to leisure activities; entertainment
services, namely, providing information about sports and
entertainment events; providing online non-downloadable
electronic publications, namely, newsletters, reviews,
recommendations and comments in the field of entertainment
products; publication of texts, other than publicity texts;
entertainment services, namely, providing an online
interactive database containing sport-related lists and
quizzes in the field of soccer and football
42
Hosting a website that displays trending news and
information in the fields of current sports events and
entertainment