09
Software development kits (SDKs); downloadable software;
downloadable machine learning software; downloadable
software for data analytics, modeling, and forecasting;
downloadable advertising and marketing software;
downloadable software for customer engagement and customer
relationship management; downloadable app store optimization
services (ASO) software, namely, software for improving,
tracking, monitoring, evaluating, measuring, and performing
analytics relating to the popularity and performance of
mobile apps; downloadable app store optimization services
(ASO) software, namely, software for increasing the
visibility, ranking, and number of downloads of a mobile app
in online marketplaces and app stores, and tracking,
monitoring, measuring, evaluating, and performing analytics
on same; downloadable software for collecting, performing
analytics, and identifying and forecasting trends relating
to mobile app store and online marketplace data;
downloadable software that suggests and provides data,
analysis, and insight relating to search terms for mobile
apps in online marketplaces and app stores; downloadable
software for creating, A/B testing of, performing analytics
relating to, modifying, and managing app store page layout
and features; downloadable software for testing, A/B
testing, experimentation, optimization, and management of
software, mobile app, and website design, features,
functionality, and operation; downloadable software for
responding to, monitoring, tracking, and providing
recommendations regarding user reviews and feedback;
downloadable software for responding to, monitoring,
tracking, and providing recommendations regarding user
reviews and feedback; downloadable e-books blog posts,
podcasts, whitepapers, articles, and publications in the
field of advertising, marketing, and promotion; downloadable
webinars and online videos in the field of advertising,
marketing, and promotion; downloadable software for
tracking, collecting, measuring, reporting, analyzing,
manipulating, and performing analytics on data; downloadable
software for tracking, collecting, measuring, reporting, and
analyzing user activity and user-related data; downloadable
software for monitoring, designing, developing, updating,
analyzing, managing, troubleshooting, fixing, modifying, and
enhancing software, mobile apps, and websites; downloadable
software for transmitting electronic data, messages and
images; downloadable software for optimizing and enhancing
end user experience and use of software programs;
downloadable computer application software for optimizing,
analyzing, segmenting, hosting, and transmitting electronic
data, messages and images for digital customer engagement
and marketing; downloadable computer software for accessing
and analyzing data, and for launching, optimizing and
evaluating customer engagement campaigns; downloadable
advertising and marketing computer software for managing
data, messages and images related to customer engagement;
downloadable business intelligence computer software that
provides customer engagement data about multi-channel
messaging, push notifications, in-app notifications, web
notifications, text messaging, and email; downloadable
application programming interface (API) software and
software development kits (SDKs) for sending marketing
messages via push notifications, in-app notifications, web
notifications, text messaging, and email
35
Advertising, marketing, and promotion consulting services;
advertising and marketing copyrighting services; consulting
services regarding customer engagement and customer
relationship management; development of advertising concepts
and advertising material; providing demand creation and lead
generation activities and services; app store optimization
(ASO) services, namely, providing business advice and
consulting relating to the popularity and performance of
mobile apps; providing business advice and consulting
relating to increasing the visibility, ranking, and number
of downloads of a mobile app in online marketplaces and app
stores; business consulting services regarding app store
page layout, content, and features; consulting services
regarding app store user reviews and feedback; providing
business statistical information and insights in the field
of mobile apps, software, and digital content; business
intelligence services; providing business assistance in
development of marketing strategies and concepts and
creative ideation; business monitoring services, namely,
tracking and analyzing websites and applications to collect
data and provide insight and information on performance and
user experience; advertising, marketing, and promotion
services; business research; business consultation; business
monitoring and consulting services, namely, tracking web
sites and applications of others to provide strategy,
insight, and information on marketing, sales, business
operation and product design; development of marketing
strategy and concepts; compilation, processing and analysis
of business data
42
Website and software design, development, and testing
services; software as a service (SaaS) services; providing
temporary use of online, non-downloadable software;
providing temporary use of online, non-downloadable machine
learning software; providing temporary use of online,
non-downloadable software for customer engagement and
customer relationship management; providing temporary use of
online, non-downloadable software for data analytics,
modeling, and forecasting; providing temporary use of
online, non-downloadable advertising and marketing software;
providing temporary use of online, non-downloadable software
for providing app store optimization services (ASO), namely,
improving, tracking, monitoring, evaluating, measuring, and
performing analytics relating to the popularity and
performance of mobile apps; providing temporary use of
online, non-downloadable software for providing app store
optimization services (ASO), namely, increasing the
visibility, ranking, and number of downloads of a mobile app
in online marketplaces and app stores, and tracking,
monitoring, measuring, evaluating, and performing analytics
on same; providing temporary use of online, non-downloadable
software for collecting, performing analytics, and
identifying and forecasting trends relating to mobile app
store and online marketplace data; providing temporary use
of online, non-downloadable software that suggests and
provides data, analysis, and insight relating to search
terms for mobile apps in online marketplaces and app stores;
providing temporary use of online, non-downloadable software
for creating, A/B testing of, performing analytics relating
to, modifying, and managing app store page layout and
features; providing temporary use of online,
non-downloadable software for testing, A/B testing,
experimentation, optimization, and management of software,
mobile app, and website design, features, functionality, and
operation; providing temporary use of online,
non-downloadable software for responding to, monitoring,
tracking, and providing recommendations regarding user
reviews and feedback; providing temporary use of online
non-downloadable software for digital content management;
computer services, namely, monitoring, testing, analyzing,
and reporting on the performance of mobile applications and
digital content; providing temporary use of online,
non-downloadable software for tracking, collecting,
measuring, reporting, analyzing, manipulating, and
performing analytics on data; providing temporary use of
online, non-downloadable software for tracking, collecting,
measuring, reporting, and analyzing user activity and
user-related data; providing temporary use of online,
non-downloadable software for monitoring, designing,
developing, updating, analyzing, managing, troubleshooting,
fixing, modifying, and enhancing software, mobile apps, and
websites; providing temporary use of online,
non-downloadable software for transmitting electronic data,
messages and images; providing temporary use of online,
non-downloadable software for optimizing and enhancing end
user experience and use of software programs; software as a
service (SaaS) services featuring software for optimizing,
analyzing, segmenting, hosting and transmitting electronic
data, messages and images for digital customer engagement
and marketing; software as a service (SaaS) services
featuring software for digital and social media marketing;
software as a service (SaaS) services featuring software for
analyzing and improving digital advertising, digital
communications and content, and social media engagement;
providing non-downloadable online computer software for
push, in-app and web notifications, multi-channel and text
messaging, and email; application service provider featuring
application programming interface (API) software and
software development kits (SDKs) that collect and compile
business intelligence, marketing and advertising data for
text messaging, email, data analytics, and push, in-app and
web notifications