BUILT FOR WHAT MATTERS

WIPO WIPO 2022

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The International trademark BUILT FOR WHAT MATTERS was filed as Word mark on 11/03/2022 at the World Intellectual Property Organization.

Trademark Details Last update: June 23, 2023

Trademark form Word mark
File reference 1710920
Countries Australia Canada China European Community United Kingdom India Japan South Korea Singapore
Base trademark US No. 97398377, May 6, 2022
Application date November 3, 2022
Expiration date November 3, 2032

Trademark owner

42 N. Chestnut Street
Ventura CA 93001
US

Trademark representatives

801 California Street Mountain View CA 94041 US

goods and services

35 Marketing services; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services in the fields of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes from a computer database or the internet
42 Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Trademark history

Date Document number Area Entry
June 21, 2023 2023/25 Gaz EM Rejection
May 3, 2023 2023/18 Gaz AU Rejection
April 24, 2023 2023/17 Gaz GB Rejection
March 7, 2023 2023/10 Gaz IN Rejection
November 3, 2022 2023/3 Gaz US Registration

ID: 141710920