09
Software for providing and using information in an online
shop or in an electronic store
35
Advertising, in particular consultancy, conception and
implementation in the field of sponsoring, public relations,
event marketing, mobile marketing, image PR, personality PR,
online PR, product PR and brand name PR; brand strategy
services; advertising services to create corporate and brand
identity; brand creation services; brand testing; brand
evaluation services; brand positioning services; publishing
of printed matter also in electronic form for advertising
purposes; arranging and conducting of promotional events,
exhibitions and trade fairs for commercial and advertising
purposes; radio advertising, television advertising, cinema
advertising, print advertising as well as advertising on the
internet; promotional marketing, in particular in the
aforementioned media and via the aforementioned media;
realization of presentations and other information offers as
far as included in this class, for advertising purposes,
sales purposes and for communication with customers and
interested parties, in particular on the internet;
development and implementation of advertising campaigns,
placement of advertisements, direct mail advertising,
product shows and road shows for advertising purposes;
advertising, in particular conception of for customer
loyalty measures under advertising and marketing aspects
[customer relationship management] as well as operating
customer areas and conducting visitor tours for third
parties for advertising purposes; demonstration of goods and
services by electronic means; sales promotion for third
parties; business management, namely career planning,
organizational and business career management and marketing
for public figures, in particular for sportsmen; recruitment
agency services, in particular placement of service
personnel and hostesses; business management of companies
and business organization consultancy; business intermediary
services; commercial administration of licensing of goods
and services for third parties; marketing, in particular
consultancy for the setting up of sales networks, marketing
for third parties in digital networks; market research,
market analysis, opinion polling, advertising research, also
in digital networks; all of the aforementioned services also
by means of interactively communicating computer systems;
production of advertising films and brand management in the
field of radio productions, film productions and television
productions, also for dissemination in data networks,
information networks and communication networks; collection
of data in computer databases; business advisory services
and development of organizational concepts in particular in
the fields of events, sponsoring, public relations and
promotion as well as integration into the overall marketing
communication mix
38
Services of a databank, namely rental of access times to
databanks
41
Entertainment; organization and conducting of cultural
events and sports events; radio program production, film
productions and television program production, also for
dissemination in data networks, information networks and
communication networks, except for production of advertising
films and brand name image films; organization and
conducting of cultural events and sports events for the
purpose of motivating and rewarding employees, customers or
other target groups [incentives] as far as included in this
class; conducting of live entertainment events; conducting
games on the internet; publication of printed matter [except
for printed matter for advertising purposes] as well as
electronic media as far as included in this class, in
particular for publication on the internet, in other data
networks as well as by means of multimedia technologies; all
of the aforementioned services also by means of
interactively communicating computer systems; editorial
support for websites
42
Creating and maintaining websites, in particular homepages
and webpages for internet sites, intranet sites and extranet
site, online communities, design services; planning, design,
development and maintenance of online websites for third
parties; computer software design for others; consultancy
for the design of homepages and webpages; rental and
maintenance of memory spaces for use as websites for third
parties [hosting]; services of a databank, namely electronic
storage of data; technological consultancy and research in
particular in the fields of events, sponsoring, public
relations and promotion as well as integration into the
overall marketing communication mix; design of trademarks,
logos and brand names; brand design services
45
Management of trademarks [intellectual property rights],
including trademark maintenance as far as included in this
class; trademark agent services; trademark watch services;
exploitation of copyright and industrial property rights for
others