09
Downloadable computer software in the nature of a mobile
application for use in contextually aware applications;
computer software libraries for use in contextually aware
applications; computer software platforms for use in
contextually aware applications; downloadable computer
software for use as an electronic wallet
35
Advertising and marketing; advertising, including on-line
advertising on a computer network and dissemination of
advertising for others via wireless networks for display on
mobile devices; development of marketing services, namely,
strategies, plans and concepts for digital media designed to
target users based on user-provided data and survey
responses; advertising analysis and optimization services,
namely, conducting business feasibility studies on the
optimization and effectiveness of advertising and various
advertising methods, analyzing business data and market
research to provide customer segmentation analyses, business
and advertising consultation in the nature of guidance for
business processes and advertising related recommendations
based on the business data and market research data analysis
of such business data and market research data, and
providing business data and market research data analysis to
others to target advertising or drive other business
processes; development and management of digital and
web-based advertising solutions, namely, advertising
strategies and concepts for advertising and marketing
campaigns; promoting the goods and services of others
through targeted advertising, marketing and soliciting;
social media advertising solutions, namely, development of
marketing plans, concepts and strategies for digital media
designed to target users based on user-provided data and
survey responses
36
Bill payment services provided via an electronic wallet
42
Software as a service (SaaS) services, namely, hosting
computer software applications for use by others for use in
contextually aware applications; application service
provider (ASP), featuring software for use in creating,
serving, managing, targeting, monitoring, tracking,
analyzing, and selling advertising and implementing
advertising campaigns; application service provider (ASP),
featuring software for the creation, management, delivery,
publishing and distribution of mobile, web and digital
content, including advertising, across multiple channels;
application service provider (ASP), featuring software for
the creation, customization and implementation of online
customer and user surveys and for analyzing the reporting of
the results of such surveys; application service provider
(ASP), featuring software for creating, forecasting,
executing, managing, monitoring, tracking, and optimizing
the performance and effectiveness of digital advertising and
marketing campaigns across multiple channels, including
websites, social networks, online video, mobile websites,
mobile applications, mobile devices, and display
advertising; providing temporary use of online,
non-downloadable software for managing, collecting,
integrating, reporting, analyzing, visualizing, indexing,
filtering and sharing a wide variety of data and information
from various sources; computer services, namely, hosting an
interactive website which enables computer users and online
publishers to interact, namely, communicate or share, with
advertisements and other digital content for marketing and
promotion purposes; providing temporary use of online,
non-downloadable software for use in displaying information
and advertisements of others about the products and services
of others where such information or advertisements appear in
response to user-provided data and based on user interests;
computer software application development, namely,
integrating brand development services and advertising and
promotional materials into games and computer-based
entertainment in the nature of computer game software;
development and management of digital and web-based
technology solutions, namely, software for advertising and
marketing campaigns; digital fraud prevention services,
namely, an application service provider (ASP) featuring
software for identification and ad delivery verification,
namely, providing authentication of end users that an ad has
been viewed by a real person and to avoid fraud from robots,
ad stacking, ad spoofing, or other forms of digital ad
fraud; software-as-a-service featuring software for
advertising and marketing data analysis;
software-as-a-service featuring software for use in the
healthcare industry; software-as-a-service featuring
software for use in location data analysis; providing
temporary use of on-line non-downloadable computer software
for use as an electronic wallet