09
Computer software programs, database management programs and
manuals sold therewith as a unit used to create, access,
view, review, manipulate, categorize, analyze, format, and
prepare and print reports from data and information
regarding product manufacturers and distributors, retail
stores, mass merchandisers, wholesale clubs, supercenters,
dollar stores, chain drug stores, department stores,
specialty retailers, military buying centers, and other
alternate channel retailers, films and television
programming, media rating information, radio airplay, book
sales, music sales, video sales, media research, sales and
profit information, retail and on-premises business
locations, demographic information, and advertising,
promotion, trade and marketing planning, all in downloadable
form or recorded on computer media; computer software for
use in collecting, analyzing, and producing reports
regarding information about the transmission and reception
of signals delivered via over-the-air broadcast, cable,
satellite, and a global computer network and their content,
and the listening, viewing, and usage habits of signal
receiving audiences and user manuals sold as a unit
therewith; and electronic audio and video readers, namely,
audio and video encoders and decoders; computer software for
planning and scheduling advertising and marketing in the
fields of advertising and marketing research, market
research, media research and rating, and corporate and
business information; computer software for planning
advertising and determining and estimating media and
marketing plan effectiveness and for measuring consumer
responsiveness to advertising; computer software programs
that match product advertisements, the budget allocated for
advertising the individual products, and probable buying
habits of an expected viewing audience of television
programming in downloadable form or recorded on computer
media
16
Printed reports, directories, magazines, and publications,
namely, newsletters, in the fields of marketing, media
research, media ratings, programming, advertising, media
rating services, market research, consumer purchases,
consumer media usage, advertising research, business
research and analysis, demographic research, and media and
marketing measurement information, analyses, and
directories; periodical journals containing media viewing
and advertising reports, and consumer promotion reports;
reports, magazine columns, periodical columns, and booklets
containing statistical and other information concerning
films, film viewing, books, music and video sales and
promotions, sports events and promotions; printed market
research reports, diaries for entry of information relating
to the listening, viewing and usage habits of signal
receiving audiences, Internet and/or computer users; printed
publications, namely, business-to-business magazines,
periodicals, printed reports, presentations and retail store
directories in the fields of advertising and marketing
research, market research, media research, and corporate and
business information, and directories in the fields of
advertising and marketing research, market research, media
research, and corporate and business information, and
featuring retail business and business locations,
advertising, marketing research, and business entities;
newsletters and printed periodicals featuring information
related to business, marketing, developments, and trends
related to retail marketing and sales, companies, retailers,
mass merchandisers, wholesale clubs, supercenters, dollar
stores, chain drug stores, department stores, specialty
retailers, military buying centers, and other alternate
channel retailers; printed charts and reports featuring
sound recording sales, ratings, and popularity charts
35
Market research services; advertising research services;
business research services; retail marketing and sales
information services; consumer purchase and behavior
research services; conducting market, advertising and media
usage and rating research, and analyzing, and preparing
reports based thereon regarding consumer, advertising, media
viewing, market research and business research surveys,
polls, opinion studies, studies, analyses and evaluations,
and on-line survey panels; business and brand consulting
services; market research services related to new retail
sales, product placement and point-of-purchase displays, and
retail facility information, product ideas, introductions
and re-introductions; providing marketing, advertising and
business consulting services related to product and package
breakthrough and visibility relating to product package
performance; and media audience measurement services (term
considered too vague by the International Bureau - Rule 13
(2) (b) of the Regulations); media research services (term
considered too vague by the International Bureau - Rule 13
(2) (b) of the Regulations); media rating research services
(term considered too vague by the International Bureau -
Rule 13 (2) (b) of the Regulations); media research services
regarding computers and computer networks and their use
(term considered too vague by the International Bureau -
Rule 13 (2) (b) of the Regulations); demographic and
consumer research services; collecting data, conducting
market, advertising, media, and business research, analyzing
and providing reports based thereon relating to population
and product trend studies and information; collecting data
and providing reports based thereon concerning the
marketing, sales, and usage of consumer products,
pharmaceuticals and nutraceuticals, durable goods, books,
music and video marketing and sales and consumer behavior;
market research and business research services relating to;
media research and rating services, namely, market research
services relating to the broadcasting, narrow casting,
cable, and network transmission, signal receiving audience
demographics and behavior, and the listening, viewing, and
usage habits of signal receiving audiences, computer users,
and users of a global computer network; sales volume
tracking for others; sales volume tracking for others
through the collection of sales data and market research and
the distribution of the results thereof for others of music,
music videos, prerecorded DVDs, prerecorded CD-ROMs, and
audio sell-through data, pre-recorded videos on VHS, video
DVDs, and video sell-through data, books, including audio
and electronic books, sold on-line and by retail and
wholesale stores, consumer goods, durable goods,
pharmaceuticals, sports events, sporting goods, music, music
videos, DVDs, books, namely, printed, audio and electronic
books sold on-line and by retail and wholesale stores,
telephone and cell phone ring tones, ring backs,
music-related products and services for mobile telephone
consumers, online music downloads, online video and movie
downloads (term considered too vague by the International
Bureau - Rule 13 (2) (b) of the Regulations); collecting and
correlating marketing, advertising, and business information
regarding sports venue advertising and signage,
advertisements, and sponsorship marketing derived from and
including images of television, cable, and radio programming
and Internet and print publications, as well as revenue, for
statistical analysis and market research purposes via the
Internet and preparation and dissemination of printed
reports based thereon to third parties; compiling
information about commercial advertisements televised during
national and regional telecasts; broadcast recognition
information services for others, namely, electronic
recognition and identification of pre-recorded music,
commercials and programming on radio, television, cable
stations, and online by use of passive pattern recognition
technology (term considered too vague by the International
Bureau - Rule 13 (2) (b) of the Regulations); and reviewing,
coding, and conforming retail, retail store, product, and
marketing data and records (term considered too vague by the
International Bureau - Rule 13 (2) (b) of the Regulations);
planning and conducting tradeshows in the fields of
advertising and marketing research, market research, media
research, and corporate and business information; preparing
market research and business research reports from computer
databases, in the fields of market research and product
retailer and manufacturer information relating to retail
sales, consumer demographics, product placement and
point-of-purchase displays, and retail facility information,
product information, product catalogs, product sales,
competitor information, retail consumer information,
segmentation and targeting information, manufacturing
information, and marketing; business information and market
research services, namely, conducting market, advertising
and marketing research, analyzing statistical data,
preparing reports, and consulting regarding business and
market research information; and providing on-line
interactive computer databases in the fields of business and
market research, demographic information and data relating
to the sale and promotion of consumer and durable goods,
conducting market and business surveys, studies, analyses
and evaluations (term considered too vague by the
International Bureau - Rule 13 (2) (b) of the Regulations);
providing temporary use of on-line non-downloadable
electronic databases and websites in the fields of
advertising, marketing, business, media and market research,
consumer surveys, product retailer, retail store and product
sales, trading areas, and demographic information (term
considered too vague by the International Bureau - Rule 13
(2) (b) of the Regulations); providing temporary use of
online non-downloadable databases for creating, accessing,
updating, downloading, viewing and manipulating information
in the fields of market research and product retailer and
manufacturer information relating to retail sales, consumer
demographics, product placement and point-of-purchase
displays, and retail facility information, product
information, product catalogs, product sales, competitor
information, retail consumer information, segmentation and
targeting information, manufacturing information, and
marketing (term considered too vague by the International
Bureau - Rule 13 (2) (b) of the Regulations); providing
temporary use of online non-downloadable electronic
databases for use in analyzing advertising, marketing,
sales, and product information in connection with retail
store marketing sales, promotion, and other marketing
activities (term considered too vague by the International
Bureau - Rule 13 (2) (b) of the Regulations)
41
Planning and conducting, business and educational seminars;
and conducting workshops and seminars in market research,
marketing and advertising research, and consumer research
and consulting; planning and conducting business meetings in
the fields of advertising and marketing research, market
research, media research, and corporate and business
information
42
Providing online non-downloadable database management
software for creating, accessing, updating, downloading,
viewing and manipulating information in the fields of market
research and product retailer and manufacturer information
relating to retail sales, consumer demographics, product
placement and point-of-purchase displays, and retail
facility information, product information, product catalogs,
product sales, competitor information, retail consumer
information, segmentation and targeting information,
manufacturing information, and marketing; providing online
non-downloadable computer software for use in analyzing
advertising, marketing, sales, and product information in
connection with retail store marketing sales, promotion, and
other marketing activities