35
Advertising and marketing; sales promotion for goods and
services of others [sales promotion for others];
organization and conducting of trade fairs for commercial
and advertising purposes, also online and in other
electronic media, advisory services relating to the
arranging and conducting of such trade fairs; organization
of award ceremonies for commercial and advertising purposes;
presentation of companies and their products and services,
also in electronic media; public relations; advertising;
marketing and sales promotion [sales promotion for others];
wholesale, retail and mail order services [also via the
internet] with regard to computer software and downloadable
application software for use in e-commerce, in particular
for the processing of business transactions by electronic
means via the internet with regard to the streaming of
computer games and of computer game content and the
operation of a permanent event and with regard to the
operation of a sales area in the field of computer games and
gaming, software for purchase of and subscribing for digital
media content in the field of streaming games and gaming
content and streaming in games, computer software and
downloadable application software for access and exit
control, in particular for the operation of a permanent
event and sales area in the field of computer games and
gaming, computer software for broadcasting, transmitting,
receiving, accessing, viewing, uploading, downloading,
sharing, integrating, encoding, decoding, displaying,
formatting, organizing, storing, caching, transmitting and
streaming data, texts, games, game content, digital media,
images, music, sound, video, and computer animations, all in
the field of computer games and operation of a permanent
event and sales area in the field of computer games and
gaming, computer software for e-mailing, messaging,
operating of discussion forums and social networks, all in
the field of gaming and streaming of computer games,
software that enables players to broadcast their gaming live
from a gaming console or to observe third parties playing
games, downloadable electronic publications in the field of
gaming and computer games, video and computer games [also
downloadable from computer networks, in particular from the
internet], software for game consoles and controls, gaming
software, streaming devices for electronic games, computers
and computer peripherals, in particular computer games as
additional devices for external screens or monitors,
computer hardware with special functions for extended
playing possibilities, data processing devices and
computers, headphones, headsets, microphones, computer
monitors, computer keyboards, computer mice, computer
speakers, web cameras, the aforementioned goods each also
with wireless connection, computer memory, memory chips,
memory cards, battery chargers, home video game devices for
use with an external screen or monitor, mouse pads, computer
hardware with special functions for extended playing
possibilities, published and printed matter of all kinds,
note books, pocket note books, pencils, pens, trading cards,
magazines [publications], catalogs, brochures, printed
matter, banners of paper, clothing, headgear, home video
game machines, controls and joysticks for video game
machines, keyboards for home video game machine controls,
screens for home video game machines, protective cases for
home video game machine controls, storage cases for home
video game machine controls, parts and accessories for home
video games, video game machines, games, including
electronic games [also downloadable from computer networks,
in particular the internet], except as additional devices
for external screens or monitors, portable video game
players, pocket games, portable video game apparatus,
control units and joysticks for portable video game
apparatus, keyboards for portable video game apparatus,
screens for electronic hand-held games, protective covers
for electronic hand-held games, storage covers for
electronic hand-held games, parts and accessories for
electronic hand-held games, virtual goods and merchandise,
expansions and components for games, home electronics,
computer and communication hardware, software and electronic
publications; services of a franchisor, namely assistance in
the running of businesses; promotional sponsorship of games,
gamers, and gaming events; arranging sponsorships for
others; managing and coordinating team leagues, namely
business management and administration; providing an online
marketplace for buyers and sellers of goods and services
where advertisers, marketers and content providers can
reach, engage and interact with online users for promotional
or advertising purposes; promotion of third party goods and
services by placing advertisements in connection with games
38
Provision of digital content by means of telecommunications,
in particular streaming of digital media content online and
streaming of games online; broadcasting of videos, provision
of access to websites with digital entertainment content, in
particular live streaming of games online; streaming of
sound, image and video material online; live streaming of
games and videos through a website; provision of access to
game-related information; webcasting; radio and television
broadcasting services, including interactive services; image
transmission; video transmission on demand; podcasting;
communication services, namely transmission of streamed
audio and audiovisual recordings via the internet;
electronic transmission and streaming of digital media
content for others via worldwide and local computer
networks, in particular via the internet, and bringing
together of users for the transmission of music, video and
audio recordings via communication networks; provision of
online discussion forums and electronic mailboxes for the
transmission of messages relating to computer and video
games between users of computer and video games; provision
of online access to computer networks for users of computer
and video games and their viewers, to computer databases,
the internet, virtual worlds and libraries with texts,
graphics and audiovisual and multimedia information, all the
afore-mentioned services for computer and video game
purposes or relating to the operation of a permanent event
and sales area in the field of computer games; providing
access to gaming portals where advertisers, marketers and
content providers can reach, involve and interact with
online users for promotional or advertising purposes;
providing access to a database where advertisers, marketers
and content providers can reach, involve and interact with
online users for promotional or advertising purposes
41
Entertainment services, namely the provision of online
games; entertainment services, namely, the online provision
of videos featuring games played by others; entertainment
services, namely the organization of live events;
entertainment services, namely live performances by players;
entertainment services, namely the provision of information
relating to games, music, videos, motion pictures and
animations through a website for users to access and watch
them; the provision of information and news relating to
games and music; publishing blogs with articles related to
games and game-related activities; organizing and conducting
competitions for players of games; entertainment services,
namely organization and production of gaming events;
organizing and conducting gaming competitions and events,
including electronically; organizing gaming leagues;
providing online news and information services relating to
gaming competitions and events; providing online news,
articles, blogs, webcasts, podcasts, information, comments
and strategies relating to computer and video games
including via portals; providing virtual environments in
which users can interact for recreational, leisure or
entertainment purposes; organizing conferences in the field
of games, video games and digital content; publishing online
works of third parties with user-created text, audio
content, video and graphics; providing online publications
through a website; organizing competitions and sweepstakes;
providing non-downloadable films and documentaries;
providing information, news and commentary in the field of
computer games and entertainment; rental of video games;
publishing of online magazines, namely blogs with customized
content; electronic publishing services, namely publishing
of digital media in the form of electronic magazines via
worldwide computer and communication networks; entertainment
services, namely provision of non-downloadable interactive
games for multiple participants or individual players for
temporary use via worldwide computer and communication
networks; recreational services for individuals wishing to
participate in team sports in a league