09
Downloadable computer software for managing, monitoring,
investigating, removing, tracking and protecting
advertisements and data; downloadable software for managing,
monitoring, investigating, removing, tracking and protecting
advertisements and data via a global computer network, the
Internet, telecommunications networks, and wireless
communication networks; downloadable software in the nature
of mobile applications for managing, monitoring,
investigating, removing, tracking and protecting
advertisements and data; downloadable computer software for
managing, monitoring, investigating, removing, tracking and
protecting advertisements and data on the Internet,
computers, computer servers, websites, mobile applications,
handheld wireless devices, computing devices, and
Internet-ready televisions; downloadable computer
advertising protection reporting software; downloadable
software for monitoring inventory and advertisements to
identify unauthorized resellers and domain and website
spoofing; downloadable software for monitoring inventory and
advertisements to identify unauthorized resellers and domain
and website spoofing; downloadable software that tracks and
reports on analytics and metrics related to advertisements
and data; downloadable software for behavioral advertising,
targeted advertising, and marketing
35
On-line advertising and marketing services; advertising and
marketing services provided via the Internet; consultancy
services in relation to all the aforesaid services;
cloud-based computer advertising and marketing services; Ad
serving, namely, placing advertisements on websites for
others using specialized computer software, tracking and
reporting the efficiency and effectiveness of such
advertising placement; advertising optimization services,
namely, business consultation to enhance the reach,
efficiency and profitability of advertising and marketing by
third parties; consultation and business analytics in the
fields of online advertising and marketing and cloud based
advertising and marketing; providing real-time bidding
services for advertisers and publishers for purposes of
advertisement placement on third party web sites, namely,
online auctions; managing and optimizing advertising
inventory for digital publishers, namely, business
consultation and services to increase publishers'
advertising revenue; provision of information in relation to
advertising, on-line advertising, and cloud based
advertising; behavioral advertising, targeted advertising,
marketing
42
Advertising management, protection, monitoring,
investigation and tracking software consultancy and support
services; technical support services, namely,
troubleshooting of computer software problems; technical
support services, namely, troubleshooting of software for
managing, monitoring, investigating, removing, tracking and
protecting advertisements and data; providing temporary use
of a non-downloadable web application and software
accessible via the Internet, telecommunications networks,
wireless communication networks, information services
networks, data networks and Internet-connected devices that
manages, monitors, investigates, removes, tracks and
protects advertisements and data on the Internet, websites,
mobile phones, computing devices, handheld wireless devices,
and Internet-connected televisions; software as a service
(SAAS) services, namely, hosting software for managing,
monitoring, investigating, removing, tracking and protecting
advertisements and data; cloud hosting provider services,
namely, hosting non-downloadable software for managing,
monitoring, investigating, removing, tracking and protecting
advertisements and data; providing online non-downloadable
software for managing, monitoring, investigating, removing,
tracking and protecting advertisements and data, monitoring
inventory and advertisements to identify unauthorized
resellers and domain and website spoofing, and tracking and
reporting on analytics and metrics related to advertisements
and data; providing online non-downloadable software for
behavioral advertising, targeted advertising, marketing