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The International trademark ACXIOM REAL IDENTITY was filed as Word mark on 03/27/2020 at the World Intellectual Property Organization.
| Trademark form | Word mark |
| File reference | 1555505 |
| Countries | 
|
| Base trademark |
No. 88636445,
September 30, 2019
|
| Application date | March 27, 2020 |
| Expiration date | March 27, 2030 |
Trademark owner
301 East Dave Ward Drive
Conway AR 72032
US
Conway AR 72032
US
Trademark representatives
200 W. Capitol Ave., Ste. 2300
Little Rock AR 72201
US
goods and services
35
Technical consulting in the field of marketing to support
marketing campaigns (terms too vague in the opinion of the
International Bureau – Rule 13 (2) (b) of the Regulations);
marketing plan development, namely, next best offer services
(terms too vague in the opinion of the International Bureau
– Rule 13 (2) (b) of the Regulations); providing an on-line
searchable database featuring business information, namely,
providing an online database for accessing, downloading,
viewing and manipulating data in the fields of consumer
audience viewership, advertising sales effectiveness, and
selection of media to optimize sales results (terms too
vague in the opinion of the International Bureau – Rule 13
(2) (b) of the Regulations)
42
Data mining services, namely, consumer data hygiene services
and data suppression services; developing customized web
pages featuring user-defined information in the field of
marketing of goods and services; software as a services
(SaaS) services featuring software for providing access to
first, second and third-party consumer marketing data
including demographic and predictive data for consumer
recognition purposes; software as a services (SaaS) services
featuring a software program that facilitates in-store
purchases of goods by consumers comprised of consumer
recognition technology
45
Risk mitigation services, namely, regulatory compliance
consulting in the field of data privacy regulations and data
ethics best practices
Trademark history
| Date | Document number | Area | Entry |
|---|---|---|---|
| October 5, 2022 | 2022/42 Gaz | BR | RAW: Rule 18ter(2)(ii) GP following a provisional refusal |
| July 6, 2022 | 2022/28 Gaz | CA | RAW: Rule 18ter(2)(ii) GP following a provisional refusal |
| January 27, 2022 | 2022/6 Gaz | MX | Rejection |
| October 21, 2021 | 2021/42 Gaz | JP | Rejection |
| October 18, 2021 | 2021/43 Gaz | CA | Rejection |
| September 14, 2021 | 2021/38 Gaz | BR | Rejection |
| June 3, 2021 | 2021/24 Gaz | EM | RAW: Rule 18ter(2)(ii) GP following a provisional refusal |
| June 2, 2021 | 2021/26 Gaz | AU | RAW: Rule 18ter(2)(ii) GP following a provisional refusal |
| May 11, 2021 | 2021/20 Gaz | BR | Rejection |
| April 13, 2021 | 2021/15 Gaz | GB | Rejection |
| March 30, 2021 | 2021/13 Gaz | IN | Rejection |
| February 23, 2021 | 2021/8 Gaz | CN | Rejection |
| November 25, 2020 | 2020/49 Gaz | AU | Rejection |
| November 24, 2020 | 2020/49 Gaz | EM | Rejection |
| March 27, 2020 | 2020/40 Gaz | US | Registration |
ID: 141555505