09
Apparatus for recording, transmission or reproduction of
sound or images; magnetic data carriers, recording discs;
mechanisms for coin-operated apparatus; cash registers,
calculating machines and data-processing equipment and
computers; software (recorded and/or downloadable), in
particular software for the application and implementation
of marketing, sales, community and other business processes,
including data processing and management on and using the
internet (web business software); software and software
components for gaining attention on the internet, in
particular for public relations, digital marketing, content
marketing, online marketing analyses, e-mail marketing,
multichannel marketing, social media marketing, search
engine marketing, search engine optimisation, user
experience, user profiling, digital newsletters, digital
notification systems; software and software components for
the creation, control, automation and analysis of sales
processes, in particular by providing targeted content,
automated processing and further processing of content,
including via semantic algorithms, integration of customer
relationship systems, integration of enterprise resource
planning (ERP) systems, integration of payment systems;
software and software components for the organisation,
storage and management of customer data and contacts and
digital media, in particular digital assets; software and
software components for supporting processes for creating
digital content (editing processes), automation of content
management, planning of the publication of content, analysis
of the digital publication of content; software and software
components for business organisation and communication, in
particular the design and control of individualised digital
workplaces, for supporting work processes/workflows and for
digitising internal and external business processes;
software and software components for the development,
administration, control and analysis of digital communities
on intranets and the internet; model-based software and
software components with the aforesaid content and purposes;
data carriers (pre-recorded or for recording data) and data
storage media; interfaces for computers, in particular
descriptive user interfaces; computer interfaces, in
particular descriptive user interfaces; software for
analysing, evaluating and/or processing metadata; software
and software components for recording, transmitting,
evaluating and processing sensor and actuator data; software
and software components for supporting and automating
software development and the life cycle of software;
software and software components for supporting and
automating data conversion and exchange using external or
third-party systems
35
Advertising; business management; business administration;
office functions; professional business analysis,
consultancy, research and information, in particular the
analysis of existing business processes, the design and
description of digital business processes and digital
business models and the digitisation of business processes;
online community management services
38
Telecommunications; providing of internet provider services,
in particular for the functional enhancement of
software/computer programs, in particular of web business
software; providing of information relating to the
transmission of information and messages of all kinds in the
form of images and sound; providing of access to electronic
marketplaces (portals) on the internet for the
intermediation of supply and demand; online provider
services, namely transmission of information, text,
illustrations and images relating to organisations, topics,
goods and services; online provider services, namely
providing access to the collection of information, text,
illustrations and images relating to organisations, topics,
goods and services; online provider services, namely
providing of access to information regarding the analysis of
information, text, drawings and images relating to
organisations, topics, goods and services; operating and
rental of telecommunications equipment; computer-aided
transmission of messages and images; e-mail data services;
providing access to a hotline; providing access to texts,
graphics, documents, databases and computer programs;
operating chatlines and forums; providing of access to
information on the internet for supporting and enabling the
coordination and cooperation of groups and teams; providing,
rental of access and/or access time to digital networks,
design of websites, web design
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research
services; design and development of computer hardware and
software; design of software, in particular web business
software; development, providing, providing as a service on
the Internet, rental and maintenance of software and
software components, in particular for the application and
implementation of marketing and business processes,
including data processing and management on and using the
Internet (web business software); development, providing,
providing as an internet service, rental and maintenance of
software and software components for recording,
transmitting, evaluating and processing sensor and actuator
data; development, providing, providing as a service on the
Internet, rental and maintenance of software and software
components, in particular for digitising business processes,
for electronic trade and public relations, business
communications, content marketing, digital marketing, sales
automation and for managing customer data and contacts;
development, deployment, providing as a service on the
Internet, rental and maintenance of software and software
components for supporting and automating data conversion and
exchange using external or third-party systems; technical
consultancy, in particular for the implementation,
configuration and customisation of web-based software, and
corresponding software designer services; providing
temporary use of model-based software and software
components/apps on various devices, hardware and runtime
environments; installing web sites on the Internet for
others (web hosting)