09
Apparatus for recording, transmission or reproduction of
sound or images; magnetic data media; data processing
apparatus; computers; computer software; encoded information
and service cards with magnetic stripes and/or integrated
circuits (smart cards), including customer cards; data
reading devices for reading coded information and service
cards with magnetic strips and/or integrated circuits;
charging and reading apparatus for chip cards and cards with
integrated circuits (smart cards), especially with
microprocessor chip; magnetic and optical data carriers;
machine readable data carriers; scanners and camera systems
for recording and identifying goods, in particular bar code
readers, QR code scanners, RFID readers; card reading
equipment; personal identification devices, customer and
operating displays, multifunctional operating terminals and
the corresponding software; receipt printers; remotely
controllable price display modules for goods shelves;
downloadable software, in particular in the form of apps;
computer application software for the online delivery of
mobile and digital information to retailers and consumers,
including tracking, collection and analysis of consumer data
at the point of sale; software for electronic tutorials;
educational software
16
Printed matter; photographs (printed); stationery; office
requisites; plastic materials for packaging; packaging
materials of paper, card and cardboard; voucher cards;
brochures; flyers; price tag cards
35
Advertising; business management; business administration;
office functions; advertising agency services; mediation of
advertising; planning and placement of advertisements tor
others, including procurement of the corresponding media
space; planning, acquisition and rental of advertising space
and advertising time; planning, negotiation and placement of
advertising space in print media and their provision and
transfer to third parties; acquisition (for third parties)
of time and space for the transmission of advertising
messages about transmission time, printing space, interior
space, outdoor space or other media such as CDs and DVDs or
website space/time; arranging of advertising contracts and
of public relation contracts in the media; public relations
services; public relations; provision of media services
related to direct advertising and marketing, namely planning
and procurement of media time and space for third parties,
for direct marketing/advertising; digital and online
advertising; placement of advertising in the media;
organization of promotional campaigns and related
consultancy services; planning of advertising in the media
sector; advertising and marketing agency services; sales
promotion through the creation and development of
advertising material, marketing material, sales promotion
material and public relations material, including for direct
mail, mailshots, newspapers, radio, television, mobile
devices, the internet and other interactive media; loyalty,
incentive and bonus program services; development of
advertising and marketing concepts; services for the
promotion of customer loyalty (development of bonus programs
for marketing purposes); customer loyalty services for
commercial, promotional and/or advertising purposes; sales
promotion; arranging advertising events; marketing services;
merchandising; presentation of companies on the Internet and
other media; presentation of goods and services; sales
promotion, including for others; publicity; marketing agency
services; brand marketing; content marketing; marketing by
e-mail, telephone or direct mail; interactive marketing;
social marketing; trade marketing; mobile marketing;
promotion of goods and services of third parties via
computer and communication networks; creation of
advertisements; creation of advertising material; design of
advertising materials; rental of all kinds of publicity and
marketing presentation materials; creation of audio and/or
visual displays of goods for businesses (marketing);
marketing assistance; provision of marketing reports;
planning, development and implementation of marketing
strategies, including for others; providing marketing
consulting in the field of social media; search engine
marketing services; marketing for goods and services of
others; television advertising; radio advertising;
advertising on the internet and on mobile services;
marketing; distribution of products for advertising
purposes; distribution of advertising, marketing and
promotional material; production of advertising matter and
commercials; compilation of advertisements for the use as
websites on the internet; computerized data processing; data
processing (office functions); production of advertisements
for radio, video, film, computers, internet websites,
television and mobile devices; provision of advertisements,
also online via computer websites or wireless transmission;
production of advertising, image and strategy films for
marketing and advertising purposes; advertising by mail
order; price investigations for goods and services; business
and corporate management for third parties; advisory
services relating to promotional activities; consultancy
regarding advertising communication strategies in the field
of advertising and public relations as well as the
preparation of studies on internal corporate communication;
business consultancy and advisory services; consultancy on
advertising, press advertising, marketing, corporate
marketing, marketing management and business matters;
consultancy on company image and corporate identity;
business assistance relating to corporate identity; business
management consultancy in relation to corporate social
responsibility; development of communication campaigns and
strategies in the field of public relations; market
analysis; research and information services relating to
business, advertising and marketing; compilation of market
statistics; statistical analysis and compilation; business
management analysis procedures for the preparation of
communication concepts; consultancy in the field of business
management and organization; consultancy in the field of
public relations; sponsorship search; sponsorship search
consultancy services; promotion of goods and services
through sponsorship; information and advisory services
relating to e-commerce; consumer and market research;
emotional customer research (neuromarketing); opinion
polling; planning, optimization and control of local and
regional advertising campaigns in the context of national
media planning, geo-marketing, branch marketing, brochure
distribution and geo-targeting; analysis of information on
consumer opinions and behavior collected in the context of
market and advertising studies; statistical evaluations of
marketing data; advertising and marketing consultancy
related to distribution channel strategies; services related
to point of sale (POS) advertising; brand creation services;
brand evaluation services; brand positioning services
(marketing); brand name testing; brand strategy services;
business management consultancy in the field of brand
communication; marketing for and organization of promotional
operations; event marketing; consulting services in relation
to marketing, design and management of events for
commercial, promotional and advertising purposes; provision
of commercial and sales promotion information, also online
from a computer database or the internet; compiling and
systematization of data and information in databases;
computer-based updating and maintenance of data in computer
databases; compilation, processing, administration and
maintenance of data in databases, also computer-aided;
evaluation of market research data; provision of commercial
and business contact information; organizing and conducting
trade shows and exhibitions for commercial or advertising
purposes; organization of trade fairs for commercial
purposes; development of trade fair concepts; organization
and conducting of business events, media events and events
for advertising, promotional and business purposes;
advertising by sponsoring for corporate and brand
communication; arranging of advertising, sponsorship search
and promotion contracts for third parties; leasing of office
machines; database management for customer loyalty systems
39
Transport; packaging and storage of goods; travel
arrangement; transport reservation services; services of a
logistics company, namely storage and transport of materials
and intermediates as well as goods; delivery of finished
products; on-schedule delivery and distribution of goods
41
Training for data processing and telecommunications
equipment, devices and programs; education; training;
entertainment services; cultural activities; coaching
(training); coaching in economic and management matters;
instructional and training services; provision of training
courses; arranging and conducting of instructional seminars;
arranging and conducting of training courses; arranging and
conducting of training courses; arranging and conducting of
workshops (training); arranging and conducting of training;
arranging and conducting of training measures, training
courses and training seminars for customers and sales staff;
practical training (demonstration); training in the field of
professional skills; conducting of training courses for
entrepreneurs for competence development; rental of training
materials; arranging and conducting of exhibitions,
educational events, workshops, concerts, cultural, sporting
and artistic events; advice relating to arranging,
conducting and organisation of exhibitions, educational
events, workshops, concerts; entertainment, in particular
radio and television entertainment; production, presentation
and rental of sound and image recordings; production and
arrangement of sound recordings, image recordings, radio and
television programs; publication and editing of books,
newspapers, magazines, catalogues, brochures, leaflets and
other printed matter; writing of texts, namely, books,
newspapers, magazines, catalogues, brochures, leaflets and
other printed matter as well as corresponding electronic
publications; electronic desktop publishing (creating
publications with the computer); editing websites, namely
editing texts and presentations for publication on the
internet
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research
services; design and development of computer hardware and
software; design services; visual design; computer-aided
design services; commercial design services; design of
products, preparations and packaging; development and
research services for new products for third parties; design
of shops and shop interior; design of typefaces; design of
brochures; design services relating to the design of
documents; design services for shop window design and window
pictures; creation of design drafts; design services for
display systems for promotional purposes and presentation
purposes; shop fitting design consultancy services;
animation design for others; design of exhibition stands;
design of points of sale; design of graphics and of livery
for corporate identity; graphic design of logos for
corporate identity; design of brands and brand names;
design, development and creation of websites, homepages,
computer databases; consulting services in the field of
graphic design of a company's image (corporate design);
graphic design; technological consultancy in the field of
data processing; conducting analyses in the field of
computer programming for data processing; maintenance,
repair of computer programs for data processing equipment;
design of databases for customer loyalty systems;
technological consultancy for customer loyalty systems,
especially in the field of bonus and premium programs; data
processing equipment rental