35
Promoting public awareness services of GRANA PADANO cheese,
produced by individuals in the GRANA PADANO cheese industry
in accordance with the specifications of the protected
designation of origin GRANA PADANO, said protected
designation of origin including participation in trade fairs
and organisation of advertising and promotional campaigns
and by means of sponsorship agreements relating to
commercial events; organizing and conducting trade fair of
commercial initiatives and events to promote GRANA PADANO
cheese and the image and reputation thereof; promotion of
GRANA PADANO cheese and of the protected designation of
origin GRANA PADANO by means of sponsorship agreements
relating to informational, educational, cultural and
sporting events; organizing and conducting trade fair of
informational, educational, cultural and sporting
initiatives and events to promote GRANA PADANO cheese, the
related protected designation of origin and the image and
reputation thereof; market and opinion research; market
analysis and research; presentation and demonstration of
cheese produced in accordance with the specifications of the
protected designation of origin GRANA PADANO; promotion for
spreading awareness of the protected designation of origin
GRANA PADANO and of GRANA PADANO cheese via the
dissemination and distribution of informational material and
promotional material, including promotional items; business
advice and consultancy relating to franchising; management
advisory services related to franchising; business
assistance relating to franchising; business advertising
services relating to franchising; assistance in product
commercialization, within the framework of a franchise
contract; consulting services (business -) relating to the
opening of franchising activities, the aforesaid services
related to the protected designation of origin GRANA PADANO
and GRANA PADANO cheese
41
Education and training; entertainment; sporting and cultural
activities; organization of events, conventions,
exhibitions, cultural activities aimed at spreading
awareness of GRANA PADANO cheese, including participation
and organization of conferences and events for cultural
purposes; arranging and conducting of cultural initiatives
and events aimed at enhancing and promoting the knowledge of
GRANA PADANO cheese and increasing its image and reputation;
organization and arranging of information, educational,
cultural and sport events; arranging and conducting of
initiatives and events of an informative, educational,
cultural and sporting nature aimed at enhancing GRANA PADANO
cheese and its protected designation of origin and
increasing its image and reputation; organization of cooking
courses aimed at spreading awareness of GRANA PADANO cheese
and its protected designation of origin; arranging and
conducting of tastings events for educational purposes;
education services relating to business franchise
management; production of animated programmes for use on
television and cable; provision of entertainment services
through the media of television; provision of multimedia
entertainment programs by television, broadband, wireless
and on-line services; radio programming [scheduling];
provision of radio and television entertainment services;
publishing services; publication of the editorial content of
sites accessible via a global computer network; publication
of newspapers, periodicals, catalogues and brochures;
publication of books relating to information technology;
on-line publication of electronic books and journals;
publication of printed matter, also in electronic form,
except for advertising purposes; publication of texts and
images, including in electronic form, except for advertising
purposes; education services relating to cooking;
correspondence courses relating to cookery; production of
radio and television programmes; television and radio
programme (production of -); publication of books relating
to television programmes
43
Food and drink catering; serving food and drinks; bar
services; hotel services; temporary accommodation; bed and
breakfast services; arranging of accommodation for tourists;
providing and serving of food and beverages; cafés;
restaurant services; pizza parlours; advice concerning
cooking recipes