09
Visually and/or machine readable data carriers, for entering
bonus and premium transactions, in particular credit cards
and cheque cards containing machine readable identification
data and/or information, in particular magnetic cards and
chip cards (smart cards), all the aforesaid data carriers
preferably with integrated payment and/or telecommunications
functions; data reading apparatus for reading the aforesaid
data media; computer software for customer loyalty
programmes (incentive schemes), in particular for bonus and
reward schemes, for electronic commerce applications, for
online advertising and online sales, advertising programmes
and information programmes; database and database management
software, including all the aforesaid software mainly for
worldwide computer networks, including the internet
16
Publications, in particular in the field of marketing,
marketing research, customer loyalty programmes, including
bonus and reward schemes, advertising programmes and
publications concerning the application of the computer
software included in class 9
35
Advertising, merchandising (sales promotion), business
consultancy for the organisation of customer loyalty
systems, in particular in the field of bonus and reward
schemes; marketing services, in particular the establishing
of and support for customer loyalty programmes for promoting
customer loyalty towards a company, includingcross-sectoral
and company-wide bonus and reward schemes, customer loyalty
marketing, arranging and issuing non-monetary bonuses and/or
services premiums of all kinds; business consultancy with
regard to customer loyalty systems; business management,
business administration, office functions; all the aforesaid
services also preferably via worldwide computer networks,
including the internet; online information on marketing,
bonus, advertising and/or reward schemes, including via the
internet; online publications in the field of marketing,
marketing research, customer loyalty programmes, including
bonus and reward schemes, advertising programmes
36
Issuing data carriers for entering bonus and premium
transactions, in particular credit cards and cheque cards
containing machine-readable identification data and/or
information, in particular magnetic cards and chip cards
(smart cards), included in this class; services in the field
of financial affairs, payment transactions, electronic
banking, including the aforesaid services mainly via
worldwide computer networks, including the internet
38
Providing access to a computer network, including the
Internet; operating call centres; providing a platform for a
customer loyalty programme, in particular a bonus or reward
scheme, preferably on a worldwide computer network,
including the internet
39
Organisation, booking and arranging of tours and excursions,
organization of travel tour guide services, escorting of
travellers, travel reservation, rental car reservation
42
Maintenance of databases; software engineering; technical
data analysis services; technical planning, coordination and
support of customer loyalty systems, in particular bonus and
reward schemes; distribution of data reading apparatus for
the aforesaid data carriers; technical business consultancy
for customer loyalty systems, in particular in the field of
bonus and reward schemes; analysis of large amounts of data
with respect to data correlations, focused data search in
connection with customer loyalty programs, also preferably
via a global computer network