35
Providing information relating to product placement to
enable a determination as to the cost and effective media
value of a product placement, in order to choose the budget,
channel mix and placement opportunities for planning
purposes, such services provided via an online portal;
advertising, marketing and publicity services, namely,
promoting the goods, services and brand identity of others
through placement opportunities in television, film, radio,
print, audio, video, digital and on-line media; advertising
and promotional services for name brand products or
services, namely, providing placement and promotional
opportunities for product placement and product integration
of name brand products in movies, films, television, cable,
new media, print, and other mass media productions and
publications; promoting the goods and services of others by
arranging for sponsors to affiliate their goods and services
with celebrities and entertainment events; providing
comprehensive metrics and metrics reports in the field of
advertising and product placement to others to enable them
to track performance and effectiveness of advertising and
product placement based on data from third-party data
providers for business purposes; advertising and promotion
services and related consulting in the nature of providing
analysis of reports in the field of advertising and product
placement performance and effectiveness; arranging personal
appearances by persons working in the field of film, music,
television, entertainment or sport for commercial or
promotional purposes; music selection services for use in
advertising
45
Licensing of intellectual property rights and copyrights;
consultation services related to licensing of intellectual
property rights and copyrights; clearance of rights to
copyrighted material for licensing to others; copyright
licensing agency services, namely, licensing of copyrights;
licensing of intellectual property rights and copyrights on
behalf of others to digital media items, namely, digital
images, digital videos, audiovisual content, digital music;
licensing of intellectual property, namely, the rights to
use the names, likenesses, trademarks and identifying
characteristics of persons and entities primarily in the
fields of sports, entertainment, history, and politics