35
Advertising, merchandising (sales promotion), dialogue
marketing, business consultancy and business management with
regard to the planning, arranging and conducting of customer
attraction and customer loyalty systems, in particular in
the field of mailing, discount, voucher and and incentive
schemes; sales promotion, conducting prize games and
competitions as advertising initiatives, included in this
class; direct mail advertising to attract new customers and
to maintain the existing customer base; advertising agency
services; arranging and dissemination of advertising matter;
updating of advertising material; publication of publicity
texts; on-line advertising in computer networks;
organisation and arranging of advertising events;
organization of fairs and exhibitions for commercial or
advertising purposes; rental of advertising space on the
internet; arranging subscriptions for the publications of
others; arranging newspaper subscriptions (for others);
arranging of trading and economical contacts, also over the
internet; arranging of commercial transactions, for others,
including within the framework of e-commerce; arranging of
contracts, for others, for the buying and selling of goods;
arranging advertising contracts, for others; mail
advertising; distribution of samples; direct mail
advertising; dissemination of advertising matter;
advertising mail; advertising on the internet, for others;
e-commerce services, namely arranging of commercial
transactions for gift vouchers; arranging contacts for
commercial transactions via the internet for gift vouchers;
administration of bonus, discount, voucher and reward
schemes and systems being customer loyalty initiatives for
marketing purposes, in particular coupon systems, customer
card systems, discount and/or bonus schemes; development and
planning of customer marketing programmes and personnel
management programmes for rewarding and motivating
employees; publication of printed matter for advertising
purposes (including in electronic form), publication of mail
order catalogues; sales promotion (for others); wholesale,
commercial intermediary, mail order, catalogue mail order,
online and retail services, including via the internet and
by means of teleshopping programmes, in relation to
pharmaceuticals, cosmetics and household goods, fuels and
motor fuels, goods for the health sector, machines, tools
and goods of common metal, construction articles, DIY
articles and garden articles, hobby requisites and craft
supplies, electric goods and electronic goods, sound
recording carriers and data carriers, sanitary
installations, vehicles and vehicle accessories, fireworks,
clocks and watches and jewellery, musical instruments,
printed matter, stationery, office requisites, bags and
saddlery, furnishings and decorations, tents, tarpaulins,
clothing, shoes and textile goods, toys, sports goods,
foodstuffs and beverages, agricultural products,
horticultural products and forestry products, tobacco
products and other luxury foods, alcohol and tobacco;
arranging of contracts, for others, for the buying and
selling of the aforesaid articles by means of direct sales
and via the internet; procurement services, for others
(purchasing of goods and services for other businesses);
import-export agencies; auctioneering, including on the
internet; presentation of goods on communications media for
retail purposes; drawing up of statements of accounts,
design and marketing of prospectuses, flyers and pamphlets
for attracting customers, encouraging customer loyalty and
attracting readers; administration of bonus schemes, reward
systems and online reward shops for bonus payments in the
field of ideas management, merchant loyalty schemes, and
sales promotion; after-sales services and customer services,
including warranty processing and returns management for
reward schemes; management of telephone call centers for
others; marketing services; design, creation and marketing
of marketing concepts; advertising agencies; design,
creation and marketing of publicity texts
36
Issuing of tokens of value in the nature of voucher books,
credit cards and cheque cards containing visually readable
and/or machine-readable identification data and/or
information, in particular magnetic cards and chip cards
(smart cards) for entering discount, voucher and reward
transactions