09
Data processing equipment, computers; software; customer
loyalty software, particularly for incentive and rewards
programs, for e-commerce applications, for online
advertising and e-business, advertising programs and
outreach programs; software applications for smartphones
for customer loyalty programs, particularly for incentive
and rewards programs, for e-commerce applications, for
online advertising and e-business, advertising programs and
outreach programs; machine-readable data media for reward
booking transactions, including data media with integrated
payment and/or telecommunication functionality; software
for recording rewards; data readers for reading the
aforesaid data media; software for data banks and for data
bank management; software for processing electronic
payments; software for making mobile payments for others;
authentication software; magnetically encoded credit and
payment cards; encoded loyalty cards; communication
software to enable customers to access their bank account
information and to process bank transactions; computerized
communication software for providing customers with access
to information relating to an incentive and rewards program
and for customers to perform transactions
35
Advertising, merchandising (sales promotion), business
management advice in organizing customer loyalty systems,
particularly in the field of incentive and rewards programs;
marketing services, particularly the development and
management of customer loyalty programs for promoting
customer loyalty towards a company, for example,
cross-domain and cross-business incentive and rewards
programs, customer loyalty marketing; merchandising (sales
promotion activities); business advice relating to customer
loyalty systems; business assistance relating to online
payments; "rewards" card services, digital rewards cards;
promotion of goods belonging to others, namely, by providing
information relating to discounts, coupons, refunds,
vouchers and special offers for the goods and services of
others; promotion of goods and services of others by
providing a website with links to the e-commerce sites and
insurance portals of others; customer loyalty services for
commercial, promotional or advertising purposes; loyalty
programs; management of loyalty and incentive programs;
conducting of reward and loyalty programs; administration of
customer loyalty programs; computerized compilation of
customer lists; compilation of lists of prospective
customers; organization and management of customer loyalty
programs; sales promotion for others by distributing and
managing loyalty cards, as well as digital loyalty cards;
promotion of insurance services, for the benefit of others;
the bringing together, for the benefit of others, of a
variety of insurance services, to enable customers to
conveniently compare and purchase those services; management
of databases in connection with customer loyalty programs;
management of databases, particularly the processing,
analysis and provision of personal customer data in several
domains; advice on business management and organization of
customer loyalty systems, particularly in the field of
incentive and rewards programs
36
Insurance services; financial affairs; monetary affairs;
services in the fields of electronic banking, payments and
financial affairs; issuance of data media intended for
recording rewards and incentives [included in this class];
controlling the flow of payments, including controlling the
flow of cash-free payments; issuance of customer cards for
rewards programs with integrated payment and/or credit card
functionality; editing of digital loyalty cards for rewards
programs with integrated payment and/or credit card
functionality, financing services, namely, the electronic
transfer of funds via electronic communication networks;
carrying out financial transactions over electronic
communication networks; provision of mobile payment
transactions for others; credit and payment card services;
processing electronic payments; conducting of financial
transactions on-line; payment services provided via
wireless telecommunication apparatus; issuance of coupons in
connection with incentive programs; issuance of vouchers for
rewards programs including in electronic format; processing
payments made by a payment card; processing payments made
by a payment card; issuance of vouchers (including digital)
as a reward for customer loyalty; issuance of electronic
payment cards in connection with incentive and rewards
programs; services provided by consultants relating to
insurance plans; insurance agencies; insurance brokerage;
consultancy services relating to insurance; endowment
insurance services; insurance brokerage; financial services
relating to insurance; calculation of insurance premiums;
insurance brokerage; services provided by consultants
relating to insurance plans; assistance services relating
to insurance policies; research relating to insurance;
management of insurance portfolios; computerized processing
of insurance claims; provision of insurance premium quotes;
organization of insurance premium financing; insurance
brokerage advice and information; providing information
relating to the calculation of the insurance fee; financial
investment services, in particular capital, financing and
insurance investments; advice relating to pensions;
retirement services; financial advice relating to pensions;
advice relating to investment during retirement
38
Telecommunications; providing access to a computer network;
providing a platform for a customer loyalty program,
particularly as part of an incentive or rewards program;
providing access to software on data networks for the
temporary use of non-downloadable online software for
processing electronic payments; providing access to
software on data networks for the temporary use of
non-downloadable online authentication software for
controlling access to and communicating with computers and
computer networks; data communication
41
Education; training; entertainment; cultural activities;
editing a newspaper intended for customers on the Internet;
teaching services in connection with customer satisfaction;
training courses relating to customer service; providing
on-line games
42
Scientific and technological services, as well as research
and design services relating thereto; industrial analysis
and research services; design and development of computer
hardware and software; data bank design; computer database
design and development; design and technical advice
relating to electronic payment systems; development of
computer programs for securing data transfers; software
customization services; hosting of customized web pages