09
Computer; computer programs and software for sales
promotion; data processing equipment; storage devices for
data processing systems
35
Advertising; online advertising on a computer network and
related consulting; optimization of the website traffic and
related consulting; compilation and systematization of data
in computer databases; updating and maintenance of data on
computer databases; computerised file managing; sales
promotion for others and related consulting; outsourcing
services; compilation and systematization of user data on
databases for the creation of user profiles of visitors to
online portals; targeting (online marketing) on online
portals relating to automatic segmentation of portal
visitors, campaign management and design of individually
configurable actions to target groups advertising;
compilation and systematization of data in databases
relating to on real-time transmitted data about the visitor
behaviour and visitor shopping experiences on online
portals
38
Providing access to data management platform for online
portals on the Internet; real time transmission of product
recommendations to end consumers; real- time transmission of
data for the detection of the visitor behaviour and visitor
shopping experiences on online portals
42
Consultancy in the field of information technology;
consulting and information technology services for the
design and maintenance of websites, namely services to
support a more targeted approach to customers and customer
segments on online portals; design, development and updating
of computer programs and software for sales promotion;
installation of computer programs; maintenance of computer
software; computer system and website analyses; cloud
computing; rental of webservers; server hosting; providing
memory space for others on the Internet; electronic data
storage, data storage and data backup; rental of computer
software; software as a service [SaaS]; design of websites
relating to the user experience; development and rental of
applications (software) and dashboards [instrument panels],
which combine large amounts of data (big data),
self-learning algorithms and real-time analytics; creating
and rental of personalized applications (software) for
online portals; create and provide software for the
personalization of online portals by implementing front-end
solutions based on different recommender strategies;
providing non-downloadable software for tracking and
recording the user data of portal visitors; technical remote
monitoring of computer systems on combined with monitoring
on online portals, audience management dashboards, supply
management dashboards, real-time alerts and demand patterns;
technical development of computer software in the field of
feedback loop for continuous improvement of the portal;
continuous updating of classifier models (software);
research and development services regarding new products and
/ or product modifications; technical project planning