35
Advertising; business management; business administration;
office functions; market research; marketing; sales
promotion; business consultancy with regard to customer
loyalty systems, professional business and organisational
consultancy relating to customer loyalty schemes, providing
online information about marketing, marketing research,
bonus programs, publicity programs, customer loyalty
programs and/or incentive schemes; organisational and
professional business support for businesses in the context
of customer loyalty via the operation of a platform;
compilation and updating of data in databases; attracting
customers and customer care by means of mail advertising
(mailings); the bringing together, systemisation,
administration, record-keeping, processing and maintenance
of documents and information regarding business
transactions; organisation of operational procedures, in
particular development of concepts for data management and
the management of information concerning business
transactions; collating, systematic ordering and maintenance
of data in a computer database; issuing of customer cards
without a payment function for documenting transactions and
purchases and for conducting customer loyalty schemes within
the framework of marketing; obtaining, gathering, evaluating
and providing of business information; creation of customer
loyalty schemes, in particular reward, bonus and discount
programs as customer loyalty measures from an advertising
and marketing perspective; business consultancy in relation
to customer loyalty systems; economic consultancy in
connection with the setting-up and operation of a customer
loyalty scheme; call center services, namely operating a
hotline; planning, developing and conducting of advertising
initiatives for sales promotion, for others; promoting the
goods and services for others by arranging for sponsors to
affiliate their goods and services; organisation and
promotion of customer loyalty systems with regard to
financial aspects; technical consultancy for manufacturers,
wholesalers and retailers in setting up and managing
shopping and/or marketing systems; technical consultancy in
connection with the sale of electric installations,
computerisation systems, building-system technology,
lighting systems, network systems, industrial systems,
electronic media and electric apparatus of all kinds;
technical business consultancy for customer loyalty schemes,
in particular in the field of bonus and reward schemes
36
Financial affairs; monetary affairs; real estate affairs;
issuing of customer cards for bonus and reward schemes, with
bonus and payment functions; clearing and reconciling
financial transactions via a global computer network;
providing a wide variety of payment services and providing
financial services, namely credit card processing and
transmission of bills and payments thereof, conducted via a
global computer network; credit card services; issuing of
credit cards; distribution of data carriers, for entering
bonus transactions, in particular credit cards and cheque
cards containing machine-readable identification data and/or
information, in particular magnetic cards and chip cards
being smart cards (included in this class); issuing of
customer cards with a payment function
39
Technical consultancy in the field of transport and
logistics
41
Education; providing of training; entertainment; sporting
and cultural activities; arranging, conducting of seminars,
workshops (training) and colloquiums on the subject of
renewable energy and energy saving; arranging and conducting
of congresses, conferences and lectures on the subject of
renewable energy and energy saving; publication of texts,
included in this class; publication of printed matter, all
included in this class, including in electronic form;
providing of training and further training in the form of
seminars, conferences and congresses, including via the
internet (e-learning), in particular with regard to
environmental protection, energy technology, heating
technology, building systems, lighting systems, building
construction and safety technology for use in industry
42
Scientific and technological services and research and
design relating thereto; industrial analysis and research
services; technical consultancy relating to computer and
data processing programs; quality testing of products for
certification purpose; hosting platforms for customer
loyalty schemes, in particular bonus and reward schemes, on
computer networks; design and development of new
technologies relating to customer loyalty systems with
regard to financial aspects