09
Scientific, nautical, surveying, electric and electronic,
photographic, cinematographic, optical, weighing, measuring,
signalling, checking (supervision), life-saving and teaching
apparatus and instruments (included in this class);
apparatus for recording and reproducing sound, images and
data of all kinds; sound, image and data media of all kinds,
particularly magnetic tapes, music and video cassettes,
compact disks, sound recording disks, digital audio tapes
(DATs), video tapes, diskettes, all the aforementioned goods
in pre-recorded form or not, included in this class;
CD-ROMs; calculating machines, data processing and computer
equipment; optical apparatus and instruments, included in
this class, particularly eyeglasses, eyeglass lenses,
eyeglass frames; computer software (included in this class)
16
Printed matter, particularly catalogs, notebooks, books,
handbooks, course books, newspapers, magazines, periodicals,
journals and calendars; stationery; artists' materials;
paintbrushes; typewriters and office requisites (except
furniture); instructional and teaching material (except
apparatus); paper, cardboard and goods made thereof,
included in this class; bookbinding articles; photographs;
plastic materials for packaging included in this class
35
Marketing studies, market research, market analysis;
corporate and business organization consulting; business
transaction brokerage for third parties; negotiating
contracts for third parties for the purchase and sale of
goods; opinion polling; advertising research; distribution
of samples for advertising purposes; sales promotion for
third parties; promotional contacts; advertising,
particularly advertising by television, radio, cinema, in
the written press, by videotex, teletext and via the
Internet; marketing of advertising, namely advertising,
public relations and market studies for marketing purposes
on and via the aforesaid media; telephone reception of
orders relating to teleshopping orders; publishing of
advertising brochures; advertising film production; rental
of advertising films; compiling, systematizing and updating
of data in data banks; business management; business
administration; office functions; negotiating of contracts
for temporary access to data banks (for third parties);
subscription services to telecommunication services, namely
temporary access to data banks (for third parties);
advertising, particularly development of strategies and
design of campaigns; management of projects and events,
namely planning, checking and conducting of campaigns,
projects and events for advertising; organization of
financial and advertising fairs and exhibitions;
advertising, particularly for films on the Internet and
through on-line services of an Internet access provider;
distribution of advertising brochures and catalogs; computer
file management; telephone and/or computer reception of
orders from purchase offers on-line or via teleshopping;
auctioneering, also via the Internet; advertising agency
services; design and implementation of presentations and
other information offers for advertising, for information
purposes, for sales purposes and for communication with
clients and interested parties and in particular for
publishing via the Internet, other data networks, on-line
services as well as via multimedia technology; arranging and
conducting of multimedia shows for advertising and/or
industrial purposes; advertising design development;
advertising via an on-line electronic communications
network; development and creation of advertising concepts;
development, design and production of audiovisual concepts,
included in this class; drafting and publishing advertising
texts; planning of advertising campaigns; publishing of
printed matter (also in electronic form) for advertising
purposes; dissemination of commercials; electronic storage
of data in data banks
38
Telecommunications; dissemination of cinematographic,
television, radio, videotext and teletex broadcasts or
programs; dissemination of teleshopping programs; receiving
and transmission of news (news agency services); receiving
and transmission of general information in connection with
news agency services; sound, picture and data transmission
by cable, satellite, computer (computer networks), telephone
lines and by ISDN lines as well as by all other transmission
media; providing access to information stored in data banks,
also via the Internet and in particular also by systems
(computers) communicating interactively; leasing of access
time to data banks; providing access to information over the
Internet; providing access to an Internet portal; operating
a television service for subscribers, included in this
class, in particular in the form of for-pay television
channels and on-demand video; providing techniques for
access to computer games that may be downloaded and
transmitted via the Internet, via other on-line services and
similar media; telecommunications via platforms and Internet
portals
41
Teaching; providing of training; entertainment; sporting and
cultural activities; radio, Internet and television
entertainment; publishing of printed goods (except for
advertising purposes), particularly of pamphlets, catalogs,
books, newspapers, periodicals, journals and magazines;
editing of cinematographic, television, radio, videotext and
teletex programs or broadcasts (except for advertising
purposes); film production; video film production; services
of recording studios and television studios; organization
and holding of sporting and cultural events; production of
live events (entertainment) and film festivals; organization
and holding of exhibitions for cultural or teaching
purposes; presentation and rental of films; on-line game
services (via a computer network), including computer and
video games (included in this class); production of
teleshopping programs
42
Technical development of electronic television program
guides (computer software); computer programming; updating
data bank software, data bank software installation and
maintenance; development of computer programs and computer
games (computer software); design and rental of computer
software; design of web pages, layout and updating of home
pages and web pages; rental of video programs and of image
programs (computer software); drafting of web pages
45
Licensing of intellectual property rights and copyrights;
licensing of franchising concepts; licensing of intellectual
property; business relating to film, television and video
licensing; computer software licensing (legal services);
copyright management