09
Visually and/or machine readable data carriers, for entering
bonus and premium transactions, in particular credit cards
and cheque cards containing machine readable identification
data and/or information, in particular magnetic cards and
chip cards (smart cards), all the aforesaid data carriers
with integrated payment and/or telecommunications functions;
data reading apparatus for reading the aforesaid data media;
computer software for customer loyalty programmes (incentive
schemes), in particular for bonus and reward schemes, for
electronic commerce applications, for online advertising and
online sales, advertising programmes and information
programmes; database and database management software,
including all the aforesaid software mainly for worldwide
computer networks, including the Internet
16
Printed publications, in particular in the field of
marketing, marketing research, customer loyalty programmes,
e.g. bonus and incentive programs, recommendation programs
and printed publications concerning the application of
optical and/or machine readable data carriers suitable for
booking bonus and incentive transactions, especially credit
and debit cards carrying machine readable identification
data and/or information, especially magnetic or chip cards
as so-called smartcards, all of the aforesaid data carriers
preferably with integrated payment and/or telecommunications
function, apparatus for reading the aforementioned data
carriers, software for customer loyalty programs, especially
for bonus and incentive programs, for electronic commerce
applications, for online advertising and online sales,
recommendation programs and information campaigns, database
and database management software, including printed
publication for all the aforesaid software mainly for
worldwide computer network including the Internet
35
Advertising, merchandising (sales promotion), business
consultancy for the organisation of customer loyalty
systems, in particular in the field of bonus and reward
schemes; marketing services, in particular the establishing
of, and support for customer loyalty programmes for
promoting customer loyalty towards a business, including
comprehensive sectoral and company bonus and reward schemes,
customer loyalty marketing, arranging and issuing goods
and/or services premiums of all kinds; business consultancy
with regard to customer loyalty systems; business
management, business administration, office functions,
including all the aforesaid services mainly via worldwide
computer networks, including the Internet; online
information on marketing, bonus, advertising and/or reward
schemes, for example, via the Internet; storage of
individual customer data from all business sectors; database
management, in particular the processing, analysis and
providing of individual customer data from all business
sectors; coordination and promotion of customer loyalty
systems, in particular bonus and reward schemes; technical
business consultancy for customer loyalty systems, in
particular in the field of bonus and reward schemes; data
processing and database management in connection with
customer loyalty programmes, including the aforesaid
services mainly via worldwide computer networks, including
the Internet
36
Services in the field of financial affairs, issuing data
carriers for entering bonus and premium transactions, in
particular credit cards and cheque cards containing
machine-readable identification data and/or information, in
particular magnetic cards and chip cards (smart cards),
included in this class; payment transactions, electronic
banking, including the aforesaid services mainly via
worldwide computer networks, including the Internet
38
Providing access to a computer networks, including the
Internet; operation of telecommunication systems of a call
centre in the field of financial affairs; rental of access
time to a computer network and providing access time to
online data
39
Organisation, booking and arranging of tours and excursions,
courier services, escorting of travellers, travel
reservation, car rental; distribution of data reading
apparatus in the field of transport
41
Providing of online publications in the field of marketing,
marketing research, customer loyalty programmes, including
bonus and reward schemes, advertising programmes
42
Design of databases; technical design; computer services for
managing online communications, in particular in the field
of customer service, customer support, sales and marketing;
computer software design; providing a platform for a
customer loyalty programme, in particular a bonus or reward
schemes, mainly on a worldwide computer network, including
the Internet