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Promoting the goods and services of others through endorsement by celebrities and through advertising appearances for products and services by celebrities; customer reward and incentive programs which allow participants to earn gifts and coupons; arranging and conducting incentive and reward programs for users through issuance and processing of loyalty points to promote social games, social networking services, video games and computer software; advertising services; advertising and marketing services, namely, promoting the goods and services of others; Advertising and marketing services, namely, promoting the goods and services of others by using barcode scan technology and mobile devices to scan and read barcode images that are then used for the creation, use, production and redirection to, gift certificates, websites and discount coupons; Promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; online retail store services featuring a wide variety of consumer goods of others