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Customer loyalty services and customer club services, for commercial, promotional and advertising purposes; Administration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; Mail order catalog services featuring food, kitchen electrical appliances, cookbooks; on-line retail store services provided via mobile devices and other computer and electronic communications networks featuring food, kitchen electrical appliances, cookbooks; On-line retail store services featuring food, kitchen electrical appliances, cookbooks; Providing incentive award programs for customers by offering discounts on goods for the purpose of promoting and awarding loyalty; Retail store services featuring food, kitchen electrical appliances, cookbooks; Telephone shop-at-home services featuring food, kitchen electrical appliances, cookbooks