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(Based on Use in Commerce and Based on 44(e)) Providing incentive awards programs for customers through the implementation of promotional prize drawings and games to reward loyalty; providing retail store services for consumer video game programs; providing retail store services for programs for hand-held game machines with liquid crystal displays; providing online retail store services for programs for video game machines; providing online retail store services for software for video game machines; (Based on 44(e)) Advertising and publicity services; providing retail store services for consumer video game machines; providing retail store services for electronic circuits, optical discs, ROM cards, ROM cartridges and other storage media recorded with programs for consumer video game machines; providing retail store services for controllers, joysticks and memory cards for consumer video game machines; providing retail store services for other parts and fittings for consumer video game machines; providing retail store for hand-held game machines with liquid crystal displays; providing retail store services for electronic circuits, optical discs, ROM cards, ROM cartridges and other storage media recorded with programs for hand-held game machines with liquid crystal displays; providing retail store services for parts and fittings of hand-held game machines with liquid crystal displays; providing retail store services for game machines and apparatus; providing retail store services for other toys; providing online retail store services for video game machines and apparatus; providing online retail store services for discs for video game machines; providing online retail store services for controllers, joysticks, memory cards and accessories for video game machines; providing online retail store services for toys; providing online retail store services for magazines, manuals, players guides and other printed matter in the field of video games