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Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Promoting the goods and services of others by providing a Web site at which users can link to merchant profile information including business name, logo, location, contact information, customer reviews, customer ratings; Promoting the goods and services of others by providing a Web site featuring discount vouchers, rebates, price-comparison information, product reviews, discount information; Promoting the goods and services of others by providing an interactive Web site where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; Promoting the goods and services of others by providing hypertext links to the Web sites of others; Promoting the sale of goods and services of others by distributing advertising material, coupons and discount offers via text messages, via email, via Web site, and/or via downloadable files; Promoting the sale of goods and services of others by providing an interactive Web site through which users can generate customized discounts or benefits in return for conducting a transaction meeting specified merchant criteria