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Computer application software for mobile devices, namely, software for transmitting, displaying, viewing sharing and exchanging data, text, images, information, audio, video and multimedia files in the fields of sports and entertainment, for visualizations in the nature of graphical representation and analysis in the fields of sports and entertainment, for providing access to live and pre-recorded programs and audio and video recordings in the fields of sports and entertainment, for enabling uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer, Internet and communication networks, for making reservations and bookings for sports and entertainment events, for paying for and providing electronic admission tickets for sports and entertainment events, for tracking and reporting sports and entertainment bookings, for retrieving electronic value, namely, electronic cash and debit, tickets, loyalty points, electronic transactions, micro-payment, e-couponing, vending, electronic purse, exchange and e-commerce, for fantasy sports game management, for computer, video and interactive games, quizzes, contests and sweepstakes, for use as screen savers, wallpaper, browsers, skins, for the personalization of mobile devices, for social networking and provision of entertainment services for audience participation at sports and other entertainment events, and for uploading, posting, playing, displaying, tagging, blogging and sharing of sports-related content in electronic form over an online communications network; downloadable multimedia files, video recordings, audio recordings, all in the field of sports; downloadable computer software for viewing databases of information, statistical information, and multimedia files in the field of sports; downloadable electronic content, namely, video clips, sound clips, text and multimedia files, visualizations in the nature of graphical representation and analysis of sports games, competitions and exhibitions; all the foregoing not relating to hunting or fishing