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advertising and commercial information services, via the Internet; advertising and marketing; advertising via electronic media and specifically the Internet; advertising, marketing and promotion services; appointment scheduling services; business consultation and management regarding marketing activities and launching of new products; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; direct mail advertising; dissemination of advertising matter; dissemination of advertising material; general business merchandising services, namely, marketing; on-line advertising and marketing services; on-line ordering services and on-line retail store services in the field of dentistry; preparation of custom advertisements for others; preparation of custom or non-custom advertising for businesses for dissemination via the web, cd or dvd for optional upload or download to a computer; preparing advertisements for others; preparing promotional and merchandising material for others; promoting the goods and services of others through the distribution of discount cards; promoting the goods and services of others by means of a preferred customer program featuring customer purchasing incentives; providing advertising, marketing and promotional services, namely development of advertising campaigns