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The US trademark IT'S WHAT'S BEHIND THE CARD THAT COUNTS! was filed as Word mark on 01/23/1997 at the U.S. Patent and Trademark Office.
It was registered as a trademark on 12/22/1998.
The current status of the mark is "CANCELLED - SECTION 8".
| Trademark form | Word mark |
| File reference | 75230072 |
| Register number | 2212214 |
| Application date | January 23, 1997 |
| Publication date | September 29, 1998 |
| Entry date | December 22, 1998 |
Trademark owner
2500 Lake Cook Road
60015 Riverwoods
US
60015 Riverwoods
US
Trademark representatives
goods and services
35
sales trend tracking for others, market and demographic analysis, business management, namely, computerized database management and account management
36
credit card services and credit card transaction processing services
ID: 1375230072