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The US trademark "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" was filed as Word mark on 08/05/1996 at the U.S. Patent and Trademark Office.
It was registered as a trademark on 04/07/1998.
The current status of the mark is "REGISTERED AND RENEWED".
| Trademark form | Word mark |
| File reference | 75145386 |
| Register number | 2148692 |
| Application date | August 5, 1996 |
| Publication date | January 13, 1998 |
| Entry date | April 7, 1998 |
Trademark owner
Trademark representatives
goods and services
36
financial management, financial consulting and analysis in the fields of taxation, estate taxation, retirement income, disability income, life insurance; financial investments in the fields of mutual funds, life insurance, variable and fixed annuities, and securities
ID: 1375145386